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development. Volume II. Instrumentals aspects (pp. 11-22). Warszawa: Wydawnictwo SGGW. [in Polish] Augustyn A. (2011). Territorial marketing as a factor in local development. Optimum. Studia Ekonomiczne 5(53), 99-113. Hospers G.J. (2004). Place marketing in Europe. The branding of the Oresund Region. Intereconomics. Review of European Economic Policy 39(5), 271-279. Prayag G. (2009). Tourists' evaluations of destination image, satisfaction, and future behavioral intentions - the case of Mauritius. Journal of Travel & Tourism Marketing 26, 836-853. Bigne J., Sanchez M