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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

from within.” Journal of Marketing Management, 29 (9–10) (2013): 1079–1098. Braun, E., Kavaratzis, M., Zenker, S. “My city – my brand: the different roles of residents in place branding.” Journal of Place Management and Development, 6 (1) (2013): 18–28. Castells, M. Społeczeństwo sieci . Warszawa: PWN, 2011. Eshuis, J., Braun, E., Klijn, E.-H. “Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups.” Public Administration Review , Vol. 73, Issue 3 (May/June 2013): 507

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