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Urban Policy in Election Campaigns – The Case of the Presidents of the Biggest Cities of Lower Silesia


The main aim of the article is to present the relationship between urban policy and the marketing activity of the presidents of Wrocław, Wałbrzych, Legnica, and Jelenia Góra during the period of the 2014 local government election campaign. Analysis of the marketing activity of the presidents, conducted via chosen social media, enables presentation of the most important conditions and reasons for using urban policy in the competition for the support of citizens – potential voters. First, it will show that the marketing actions of a president during an election campaign are not the means of creating the image of a city but gaining the support of voters. Second, the analysis will prove that the election message constructed by presidents is based on the actions conducted in the various areas of urban policy.

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Problematisations of Progress and Diversity in Visionary Planning
The case of post-industrial Malmö

with the transition to the new post-industrial information and knowledge economy. Throughout the early 2000s Malmö, in parallel with other cities, sought to reinvent itself using tools such as place marketing, water front development and investments in tourism and the events industry ( Dannestam 2011 ). The aim was, as in many other cities, to attract investments and new inhabitants to the city. As we know from the literature on urban renewal many of these former industrial cities are characterised by growing inequalities (cf. Schiller and Çağlar 2011 ; Fainstein

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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

from within.” Journal of Marketing Management, 29 (9–10) (2013): 1079–1098. Braun, E., Kavaratzis, M., Zenker, S. “My city – my brand: the different roles of residents in place branding.” Journal of Place Management and Development, 6 (1) (2013): 18–28. Castells, M. Społeczeństwo sieci . Warszawa: PWN, 2011. Eshuis, J., Braun, E., Klijn, E.-H. “Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups.” Public Administration Review , Vol. 73, Issue 3 (May/June 2013): 507

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Reframing place-based economic development in South Africa: the example of local economic development

Binns, T., 2002a: Decline and Response in South Africa’s Free State Goldfields: Local Economic Development in Matjhabeng. In: Third World Planning Review, Vol. 24, pp. 249-269. Nel E. and Binns, T., 2002b: Place Marketing, Tourism Promotion and Community-based Local Economic Development in Post-apartheid South Africa: The Case of Still Bay - the “Bay of Sleeping Beauty”. In: Urban Affairs Review, Vol. 32, pp. 184-208. Nel, E. and Binns, T, 2003: Putting ’Developmental Local Government’ into Practice: The Experience of South Africa

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Perception of the role of culture in the development of small cities by local governments in the context of strategic documents – a case study of Poland

-2020 (Development Strategy for the Municipality of Płońsk for the Years 2015-2020 - in Polish). Warszawa: Europejski Instytut Marketingu Miejsc: BEST PLACE (Warsaw: European Place Marketing Institute: BEST PLACE - in Polish). Available at: (DoA: 16.06.2017). Strategia rozwoju gminy Nowa Sól - miasto na lata 2012-2022 (Development Strategy for the Municipality of Nowa Sól for the Years 2012-2022 - in Polish). Poznań: Lider Projekt Sp. z o.o. Available at: http

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”Katowice effect”? Regeneration of the site of the former Katowice coal mine through prestige cultural projects

remarkable consensus about the usefulness of flagships among public and private actors involved in the process of urban regeneration. Flagship projects are perceived as visible symbols of urban renewal, powerful place-marketing tools and catalysts of regeneration ( Bianchini et al., 1992 ). There was a widely accepted view that ‘a city without a flagship did not have a regeneration strategy’ ( O’Toole & Usher 1992 : 221). The supporters of flagship projects, and in particular the so-called ‘prestigious flagship projects’ P. Loftman and B. Nevin (1995 : 300) define a

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