Search Results

1 - 1 of 1 items :

  • "place marketing" x
  • Media and Press x
Clear All
City Branding – All Smoke, No Fire?

. Kotler, P.; Haider, D.H. and Rein, I. (1993) Marketing Places. NY: The Free Press. Langer, Roy (2001) Place Images and Place Marketing. (2001) Copenhagen: Copenhagen Business School (working paper, Vol. 2001-03). Lash, S. and Urry, J. (1994) ‘Accumulating signs’, in Economies of Signs and Space. London: Sage. Morgan N.; Pritchard A. and Pride, R. (2002) Destination Branding - Creating the Unique Proposition. Oxford: Butterworth-Heineman. Mollerup, Per (1995) Marks of Excellence. A Theory of Trademarks and

Open access