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Nation branding in the Middle East - United Arab Emirates (UAE) vs. Qatar

:// . Ham V., P. (2008). Place Branding, the State of the Art. ANNALS of the American Academy, 616, 1-24. Hazime, H. (2011). From City Branding to E-Brands in Developing Countries: an Approach to Qatar and Abu Dhabi, African Journal of Business Management, 5(12) , 4731-4745. Kotler, P., Gertner, D. (2002). Country as a Brand, Product and Beyond: A Place Marketing and Brand Management Perspective. The Journal of Brand Management, 9 , 249-261. Kotler, P., Haider, D., Rein, I. (1993). Marketing Places attracting

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Branding European countries in the aftermath of important political transitions

European Union. SURVEY: 21/03/2003 to 30/03/2003 ANALYTICAL REPORT: 11/04/2003. Florek, M. (2005). The country brand as a new challenge for Poland, Place Branding; Houndmills, 1(2) (Mar), pp. 205-214. Gardner, S. & Standaert, M. (2003). Estonia and Belarus: Branding the Old Bloc. Brand Channel. Gnoth, J. (2002). Leveraging export brands through a tourism brand, Journal of Brand Management, 9(4/5), pp. 262-280. Kotler, P. and Gertner, D. (2002). Country as brand, product, and beyond: a place marketing and

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Corporate and country image: a bilateral relationship

(2), 361-386. Kotler, P. & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective, Brand Management, 9(4-5) 249-261. Kostova, T. & Roth, K. (2002). Adoption of an Organizational Practice by Subsidiaries of Multinational Corporations: Institutional and Relational Effects, Academy of Management Journal, 45, 2002, 215-233. Laroche, M., Papadopoulos, N., Heslop, L.A. & Mourali, M. (2005). The influence of country image structure on consumer evaluations of foreign products

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