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Place Marketing in Hungary: The Case of Debrecen

), ‘Place-marketing in Liverpool: A Review’, International Journal of Urban and Regional Research , 16, pp. 633-640. MICHALKÓ, G. (2007), Magyarország modern turizmusföldrajza (The modern tourism geography of Hungary), Budapest-Pécs: Dialóg Campus. MOLNÁR, E. (2005), ‘The Conditions of the Pottery Industry Development in Mezőtúr’, [in:] SÜLI-ZAKAR, I. (ed.), Cross-Border Co-Operations , Debrecen: University of Debrecen, pp. 238-242. PADDISON, R. (1992), ‘City Marketing, Image Reconstruction

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Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign

Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign

An important element in the urban and regional development strategy of many local and regional governments is geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can be aimed at various groups.

From 1989 onwards, the province of Groningen, in the northern part of the Netherlands, has pursued such a geographical marketing campaign. This campaign, which is still being carried on, has used various means of communication: advertisements in newspapers and magazines, and radio and television commercials. It has been aimed at entrepreneurs and at the general public as well.

An ex ante study of the public image of Groningen was carried out in 1988, before the start of the campaign. For this purpose, a random sample of the Dutch population was inquired by telephone. Since then, similar inquiries were carried out every 2 years, in order to measure the ‘effects’ of the campaign. In these inquiries, the image of the provinces of Friesland and Noord- Brabant (considered as ‘competitors’ in the place marketing arena) was measured along with that of Groningen, and used for reference. The data set now reaches up to the year 2005. The availability of this kind of data for a period of 17 years, measured at regular intervals, provides a unique opportunity to study the development of regional images through time, and to find suggestions for the best possible way to continue the marketing campaign.

In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research question specifically deals with the influence of the marketing campaign on the image of Groningen.

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The Instruments of Place Branding: How is it Done?

. MORGAN, N., PRITCHARD, A. and PRIDE, R. (eds), (2002), Destination Branding: Creating the Unique Destination Proposition , Oxford: Butterworth-Heinemann. STABLER, M. (1996), ‘Are Heritage and Tourism Compatible? An Economic Evaluation of Their Role in Urban Regeneration’, [in:] ROBINSON, M., EVANS, N. and CALLAGHAN, P. (eds), Tourism and Culture Towards the 21st Century , Newcastle: University of Northumbria. RAINSTRO, S. K. (2003), Success Factors of Place Marketing: A Study of Place Marketing Practices in

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What can We Learn from City Marketing Practice?

, S. V. (eds), (1994), Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions , Chichester: Wiley. GRIFFITHS, R. (1998), ‘Making Sameness: Place Marketing and the New Urban Entrepreneurialism’, [in:] OATLEY, N. (ed.), Cities Economic Competition and Urban Policy , London: Chapman, pp. 41-57. HANKINSON, G. (2004), ‘Relational Network Brands: Towards a Conceptual Model of Place Brands’, Journal of Vacation Marketing , 10 (2), pp. 109-121. KAVARATZIS, M. (2004

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Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany

. CULTMARK Project (2005a), Cultural Sector Report. CULTMARK Project (2005b), City Marketing Pilot Plan - Rostock. DEFFNER, A. and METAXAS, T. (2006), ‘Place Marketing: Preparing a Place Marketing Pre- Plan in the Case of Nea Ionia, Magnesia, Greece’, Proceedings of 2nd International Meetings Industry Conference Marketing Destinations and Their Venues ACS Halandri, Athens, Greece (CD-ROM). FRIEDMAN, S. P. and SEATON, N. A. (1998), ‘Critical Path Analysis of the Relationship between Permeability and Electrical Conductivity of

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„So kreativ wie Berlin, so erfolgreich wie Frankfurt“ – der symbolische Nutzen von Städten als Zielgröße einer imageorientierten Stadtmarkenführung

/Rowley 2008 : 64; Mayes 2008 : 125; Stock 2009 : 119). Das Image als entscheidende Zielgröße von place branding rechtfertigt sich dadurch, dass nicht die räumliche Realität, sondern die Wahrnehmung derselben durch relevante Zielgruppen für deren raumbezogene Entscheidungen relevant sind ( Vermeulen 2002 : 10 f.; Kavaratzis 2004 : 62). In der Fokussierung auf das Image als Zielgröße besteht nach Anholt der zentrale Unterschied zu herkömmlichen raumbezogenen Marketingkonzepten, die diesem Umstand keine Beachtung schenken. „[...] but place marketing is still seen

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Motivations for Running in Men: A Comparative Analysis of Local Runners and Sports Tourists

, 4 (26), 465-489. Carmack, M.A., Martens, R. (1979). Measuring commitment to running: A survey of runners’ attitudes and mental states. Journal of Sports Psychology , 1 (1), 25-42. Chappelet, J.L. (2015). Heritage sportsing events and place marketing. In: M. Plevnik (ed.), Sustainable development of sports tourism . Koper: Annales University Press. Clough, P.J., Sheper, J., Maugha, R. (1989). Motives for participation in recreational running. Journal of Leisure Research , 21 (4), 297-309. Crawford, R. (1977). You are dangerous to

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in Turyzm
Reflections on the Reurbanism Paradigm: Re-Weaving the Urban Fabric for Urban Regeneration and Renewal

the neighbourhoods digital and media places and multiple levels of contact through iconic buildings prescribed places of gathering, transport links and programed compositions on the urban scale market forces and real estate development human scale oriented urban and suburban neighbourhoods with civic anchor centres, market demand driven city branding, place marketing, decontextualised objects with highest real estate order & market driven high density, compact city development, programmatic forms and compositions, city branding on large scale market

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Analysis Of Visitor Attendance At Polish Tourism Attractions

BIBLIOGRAPHY C ohen E., 1972, Towards a Sociology of International Tourism, Social Research , 39, pp. 164-182. D avidson R., 1996, Turystyka , PAPT, Warszawa. G oodall B., 1990, The Dynamics of Tourism Place Marketing, [in:] G. Ashworth i B. Goodall (eds.), Marketing Tourism Places , Routledge, London. J enkins O., 2003, Photography and travel brochures: The circle of representation, Tourism Geographies 5(3), pp. 305-328. K aczmarek J., S tasiak A., W łodarczyk B., 2005, Produkt turystyczny , PWE, Warszawa. K

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in Turyzm
People, Place and Partnership: Exploring Strategies to Revitalise Town Centres

., SINGH, J., RANGASWAMY, A. and BRIDGES, C. (2011), ‘Innovations in retail business models, Journal of Retailing ’, 87 (Supplement 1), pp. S3–S16. STAD DOETINCHEM (2016, 20. July), ‘Uitvoeringsagenda binnenstad is wegwijzer naar 2030’, Stad Doetinchem . TELLER, C. (2008), ‘Shopping streets versus shopping malls: determinants of agglomeration format attractiveness from the consumers’ point of view’, The International Review of Retail, Distribution and Consumer Research , 18 (4), pp. 381–403. TELLER, C. and ELMS, J. (2012), ‘Urban place marketing and

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