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Developing a City Brand

differential effect of various stake-holder groups in place marketing. Environment and Planning C (online first) DOI: 10.1177/2399654417726333. Cai, L. A. (2002). Cooperative Branding for Rural Destinations. Annals of Tourism Research, 29 , 720-742. http://dx.doi.org/10.1016/S0160-7383(01)00080-9 . Castillo-Villar, F. R. (2018). City branding and the theory of social representation . Bitacora, 31–36. Chaves, E. P. S. (2017). Identity, positioning, brand image and brand equity comparison: a vision about quality in brand management. Independent

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Branding as an Essential Element of the of Destination Management Process Using the Example of Selected States

. Narzędzia promocji, ed. T. Żabińska, Zeszyty Naukowe Wydziałowe Uniwersytetu Ekonomicznego w Katowicach, „Studia Ekonomiczne”, Katowice. Fan Y., 2006, Branding the nation: What is being branded?, Journal of Vacation Marketing, vol. 12. Gabrielsson M., 2005, Branding strategies of born globals, Journal of International Entrepreneurship, no. 3. Goeldner C., Ritchie J., McIntosh R. W., 2000, Tourism: Principles, practices, philosophies, 8th ed. Wiley, New York. Govers R., 2009, From place marketing to place

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Brand management and internationalization: A case study in the sports equipment industry

brand equity New York, NY: Pearson. Keller K. 1998 Strategic brand management: Building, measuring and managing brand equity New York, NY Pearson Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. The Journal of Brand Management 9(4), 249–261. 10.1057/palgrave.bm.2540076 Kotler P. & Gertner D. 2002 Country as brand, product, and beyond: A place marketing and brand management perspective The Journal of Brand Management 9 4 249 – 261 Lindon, D., Lendrevie, J

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in Tékhne
Nation branding in the Middle East - United Arab Emirates (UAE) vs. Qatar

://www.borderlessculture.com/2008/04/age-of-branding.html . Ham V., P. (2008). Place Branding, the State of the Art. ANNALS of the American Academy, 616, 1-24. Hazime, H. (2011). From City Branding to E-Brands in Developing Countries: an Approach to Qatar and Abu Dhabi, African Journal of Business Management, 5(12) , 4731-4745. Kotler, P., Gertner, D. (2002). Country as a Brand, Product and Beyond: A Place Marketing and Brand Management Perspective. The Journal of Brand Management, 9 , 249-261. Kotler, P., Haider, D., Rein, I. (1993). Marketing Places attracting

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Branding European countries in the aftermath of important political transitions

European Union. SURVEY: 21/03/2003 to 30/03/2003 ANALYTICAL REPORT: 11/04/2003. Florek, M. (2005). The country brand as a new challenge for Poland, Place Branding; Houndmills, 1(2) (Mar), pp. 205-214. Gardner, S. & Standaert, M. (2003). Estonia and Belarus: Branding the Old Bloc. Brand Channel. Gnoth, J. (2002). Leveraging export brands through a tourism brand, Journal of Brand Management, 9(4/5), pp. 262-280. Kotler, P. and Gertner, D. (2002). Country as brand, product, and beyond: a place marketing and

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Corporate and country image: a bilateral relationship

(2), 361-386. Kotler, P. & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective, Brand Management, 9(4-5) 249-261. Kostova, T. & Roth, K. (2002). Adoption of an Organizational Practice by Subsidiaries of Multinational Corporations: Institutional and Relational Effects, Academy of Management Journal, 45, 2002, 215-233. Laroche, M., Papadopoulos, N., Heslop, L.A. & Mourali, M. (2005). The influence of country image structure on consumer evaluations of foreign products

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Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

Erlbaum Associates. Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of brand management, 9(4), 249-261. Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2015). Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Lee, M., & Lou, Y. C. (1995). Consumer reliance on intrinsic and extrinsic cues in product evaluations: A conjoint approach. Journal of Applied Business Research, 12(1), 21. Li, W. K., & Wyer, R. S. (1994). The role of

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Attractive Investment Images in Southeastern Europe: the Case of Varna, Bulgaria

)location decisions, Journal of Business Research , 44 (3): 211-222 MacKinnon, D., Phelps, N.A., 2001. Devolution and the territorial politics of foreign direct investment, Political Geography , 20, 353-379 Metaxas, T., 2006. Implementing Place Marketing Policies In Europe: A Comparative Evaluation Between Glasgow, Lisbon and Prague. International Journal of Sustainable Development and Planning , 1 (4): 399-418 Metaxas T., 2003. The image of the city as a ‘good’: The creation of a city's promotional

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Challenges of Nation-Branding for Stimulation of Latvian Exports

.htm Van der Steina, A. (2012). Latvijas kā tūrisma vietas mārketinga darbības efektivitāte. (Doctoral dissertation, University of Latvia). (in Latvian) Vilcina, A., Grinberga-Zalite, Mazure, G., & Dumpe, E. (2016). Opportunities for Development of Organic Milk Production and Processing in Latvia. Engineering for Rural Development, 15, 102-108. Vira, R., Lingerberzins E., Strele I. & Fogelmanis, K. (2012). National Identity in Latvia for Effective Place Marketing. West East Journal of Social Sciences, 1(1), 1-10. Vozņuka, J

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