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Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

.P. (2008), “Place branding, the state of the art”, ANNALS of the American Academy, Vol. 616, pp. 1-24. Hazime, H. (2011), “From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi”, African Journal of Business Management, Vol. 5, No. 12, pp. 4731-4745. Kotler, P. and Gertner, D. (2002), “Country as a brand, product and beyond: A place marketing and brand management perspective”, The Journal of Brand Management, Vol. 9, pp. 249-261. Kotler, P., Haider, D. and Rein, I. (1993), Marketing places attracting investment

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