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Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

.P. (2008), “Place branding, the state of the art”, ANNALS of the American Academy, Vol. 616, pp. 1-24. Hazime, H. (2011), “From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi”, African Journal of Business Management, Vol. 5, No. 12, pp. 4731-4745. Kotler, P. and Gertner, D. (2002), “Country as a brand, product and beyond: A place marketing and brand management perspective”, The Journal of Brand Management, Vol. 9, pp. 249-261. Kotler, P., Haider, D. and Rein, I. (1993), Marketing places attracting investment

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Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

Erlbaum Associates. Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of brand management, 9(4), 249-261. Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2015). Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Lee, M., & Lou, Y. C. (1995). Consumer reliance on intrinsic and extrinsic cues in product evaluations: A conjoint approach. Journal of Applied Business Research, 12(1), 21. Li, W. K., & Wyer, R. S. (1994). The role of

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