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Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

Erlbaum Associates. Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of brand management, 9(4), 249-261. Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2015). Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Lee, M., & Lou, Y. C. (1995). Consumer reliance on intrinsic and extrinsic cues in product evaluations: A conjoint approach. Journal of Applied Business Research, 12(1), 21. Li, W. K., & Wyer, R. S. (1994). The role of

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Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

from the economist intelligence unit sponsored by Adobe Systems , available at: http://www.adobe.com/engagement/pdfs/partI.pdf (6.10.2016). Warnaby, G. (2009), Towards a service-dominant place marketing logic, Marketing Theory , Vol. 9, No. 4, pp. 403–423. Woodall, T. (2003), Conceptualising ‘value for the customer’: an attributional, structural and dispositional analysis, Academy of Marketing Science Review , Vol. 12, No. 5, pp. 1–42. Yi, Y., Gong, T. (2013), Customer value co-creation behavior: scale development and validation, Journal of

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