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Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

from the economist intelligence unit sponsored by Adobe Systems , available at: (6.10.2016). Warnaby, G. (2009), Towards a service-dominant place marketing logic, Marketing Theory , Vol. 9, No. 4, pp. 403–423. Woodall, T. (2003), Conceptualising ‘value for the customer’: an attributional, structural and dispositional analysis, Academy of Marketing Science Review , Vol. 12, No. 5, pp. 1–42. Yi, Y., Gong, T. (2013), Customer value co-creation behavior: scale development and validation, Journal of

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