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-2020 (Development Strategy for the Municipality of Chełmno for the Years 2014-2020 - in Polish). Available at: (DoA: 16.06.2017). Strategia rozwoju gminy miasto Płońsk na lata 2015-2020 (Development Strategy for the Municipality of Płońsk for the Years 2015-2020 - in Polish). Warszawa: Europejski Instytut Marketingu Miejsc: BEST PLACE (Warsaw: European Place Marketing Institute: BEST PLACE - in Polish). Available at: (DoA: 16.06.2017). Strategia

: Urban Studies, Vol. 38, pp. 1003-1024. Nel, E. and Binns, T., 2002a: Decline and Response in South Africa’s Free State Goldfields: Local Economic Development in Matjhabeng. In: Third World Planning Review, Vol. 24, pp. 249-269. Nel E. and Binns, T., 2002b: Place Marketing, Tourism Promotion and Community-based Local Economic Development in Post-apartheid South Africa: The Case of Still Bay - the “Bay of Sleeping Beauty”. In: Urban Affairs Review, Vol. 32, pp. 184-208. Nel, E. and Binns, T, 2003: Putting ’Developmental Local Government’ into Practice: The Experience of

applied to tourist management and planning” ( Beeton and Benfield, 2002 : 497). The same authors are strong advocators of demarketing in tourism, stating: “The implications (of demarketing strategy) for the tourism industry are enormous, providing fresh ways to consider the management of mass tourism and the environment and culture on which it relies.” ( Beeton and Benfield, 2002 : 497). On the other hand, Medway and Warnaby declare that their work “provides a unique counter to the ‘conventional wisdom’ of place marketing by introducing the concept of place demarketing