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2017). Chaudhuri, Arjun; Holbrook, Morris B. 2001. ‘The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty’. - Journal of Marketing 65, 2, 81-93. Darden, William R.; Ashton, Dub 1974. ‘Psychographic Profiles of Patronage Preference Groups’. - Journal of Retailing 50, 4, 99-112. Davidow, William H.; Uttal, Bro 1989. ‘Service Companies: Focus or Falter’. - Harvard Business Review 67, 4, 77-85. Dewolf, Linda 2001. ‘Surtitling Operas’. - Yves Gambier, Henrik Gottlieb (eds.), (Multi)media Translation: Concepts, Practices

Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility’. - Foreign Direct Investment Inflows into the South East European Media Market: Towards a Hybrid Business Model. Cham: Springer International, 5-66. Weinacht, Stefan 2015. ‘Marketing Communication of Media Brands: A Literature Review’. - Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots (eds.), Handbook of Media Branding. Cham: Springer International, 231-249. Wirtz, Bernd W.; Pelz, Richard; Ullrich, Sebastian 2011. ‘Marketing Competencies of


Cloud Opera or The Dido Problem (Vaba Lava, Tallinn, Feb-Mar 2019) is a theatrical performance investigating, through artistic means, the human condition in the datafied world. The play was created in collaboration between Vaba Lava theatre and Tallinn University’s Centre of Excellence in Media Innovation and Digital Culture (MEDIT). In terms of its representations, the play combined references to man-made data ‘clouds’ with knowledge on atmospheric clouds and suggested that the former are just as unpredictable and uncontrollable as the latter. In this article, Liina Keevallik, the author and the scenographer of the performance together with Indrek Ibrus, a media researcher, discuss the uses of the media archaeological approach both in artistic practice and in creating “Cloud Opera”. We also discuss what media archaeological “findings” we could glean from the scenic elements of the play.


This article investigates the contradictory information about the Estonian identity of the filmmaker Dimitri Kirsanoff (1899–1957) and examines the archival material that provides final confirmation of his birth and childhood in Tartu. In addition, Kirsanoff’s substantial contribution to silent cinema and his significance in the context of French avant-garde impressionism are discussed. Kirsanoff’s most acclaimed film Ménilmontant (France, 1926) was released 90 years ago. It is still frequently screened all over the world, due to its experimental montage techniques, the early use of handheld cameras, its innovative use of actual locations and the actors’ performances that still resonate with contemporary audiences. Ménilmontant is also influential because of its elliptical narrative style. However, with the advent of sound film, Kirsanoff’s career declined because the reorganisation of the film industry limited the creative freedom he enjoyed in the 1920s. This article attempts to contribute to a wider acknowledgement of Dimitri Kirsanoff’s Estonian origins, his films and his important place in the world cinema.

1960 , Journal of Laws of 1960, no. 54, item 307. Act on control of publications and performances of 31 July 1981 , Journal of Laws of 1981, no. 20, item 99.

, the virtual and a politics of the future’. -I. Buchanan, C. Colebrook (eds.), Deleuze and Feminist Theory. Edinburgh: Edinburgh University Press, 214-234. Grosz, E. 2005. Time Travels: Feminism, Nature, Power. Crow’s Nest: Allen and Unwin. Phelan, P. 1996. Unmarked: The Politics of Performance. London, New York: Routledge. Rodowick, D. N. 1997. Gilles Deleuze’s Time Machine. Durham and London: Duke University Press. Weinstein, J. 2008. ‘Introduction part II’. - C. Colebrook, J. Weinstein (eds.), Deleuze and Gender. Deleuze Studies, vol. 2. Edinburgh: Edinburgh


October 2016). Soules, Marshall 2002. ‘Animating the Language Machine: Computers and Performance’. – Computers and Humanities 36, 3, 319–344. Stam, Robert 2011. Filmiteooria. Sissejuhatus . Trans. Eva Näripea, Mari Laaniste, Andreas Trossek. Tallinn: Eesti Kunstiakadeemia. Valkola, Jarmo 2015. Filmi audiovisuaalne keel . Trans. Elle Vaht, Karol Ansip, Kristiina Davidjants. Tallinn: Varrak. Van Houdt, John 2011. ‘The Necessity of Contingency or Contingent Necessity; Meillassoux, Hegel, and the Subject’. – Cosmos and History: The Journal of Natural and Social

., OKOROAFOR, N., JORDT, H., & WENDEROTH, M. P. (2014). Active learning increases student performance in science, engineering, and mathematics. Proceedings of the National Academy of Sciences, 201319030. GEARY, D. C. (2000). Principles of evolutionary educational psychology. Learning and individual differences, 12(4), 317-345. GLASSMAN, R. M. (1986). Democracy and despotism in primitive societies: A neo-Weberian approach to political theory. Port Washington, N.Y: Associated Faculty Press. HILL, K. R., WALKER, R. S., BOŽIČEVIĆ, M., EDER, J., HEADLAND, T., HEWLETT, B

REFERENCES Balčytienė, Auksė 2008. ‘Challenges for Professional Journalism: On Tripartite Identity of the Baltic Media and Its Impact on Media Performance’. – Informacijos mokslai 47, 44–58. Balčytienė, Auksė; Vinciūnienė, Aušra 2012. ‘Baltic Media in Times of Change’. – Media Transformations 7, 4–11. Beitika, Ieva 2015. Public Service Media and Public Values: Analysis of Latvian Public Service Broadcasting System . Summary of PhD thesis. Riga: University of Latvia. Benington, John; Moore, Mark H. 2011. Public Value: Theory and Practice . Basingstoke

References Abercrombie, Nicholas; Longhurst, Brian J. 1998. Audiences: A Sociological Theory of Performance and Imagination. London: Sage. Andrejevic, Mark 2008. ‘Watching Television Without Pity: The Productivity of Online Fans’. - Television & New Media 9, 1, 24-46. Bardoel, Jo; Ferrell Lowe, Gregory 2007. ‘From Public Service Broadcasting to Public Service Media: The Core Challenge’. - Gregory Ferrell Lowe, Jo Bardoel (eds.), From Public Service Broadcasting to Public Service Media. Göteborg: Nordicom, 9-26. Bardoel, Johannes; d’Haenens, Leen 2008