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impact of luxury consumption on subjective well-being. Journal of Happiness Studies , 13(3): 411-437. Iyer, R., & Muncy, J. A. (2009). Purpose and object of anti-consumption. Journal of Business Research , 62(2), 160-168. Litchfield, J., Reilly, B., & Veneziani, M. (2012). An analysis of life satisfaction in Albania: A heteroscedastic ordered probit model approach. Journal of Economic Behavior & Organization , 81(3), 731-741. Luttmer, E. F., (2005). Neighbors as Negatives: Relative Earnings and Well-Being. The Quarterly Journal of Economics , 963-1002. Ye, Y