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The “Retro” Trend in Marketing Communication Strategy of Global Brands

References Badot O. (2014), Mediterranean marketing and postmodern marketing: An oxymoron? , “Journal of Consumer Behaviour”, vol. 13, no. 3, May/June, pp. 224–229. Baker S.M., Kennedy P.F. (1994), Death by Nostalgia: A Diagnosis of Context-Specific Cases , “Advances in Consumer Research”, vol. 21, pp. 169–74. Belk R.W. (1990), The Role of Possessions in Constructing and Maintaining a Sense of Past , “Advances in Consumer Research”, vol. 17, pp. 669–676. Brown S. (2001), The retromarketing revolution: l’imagination au pouvoir

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Multiculturalism and Ostalgie

References A.A.V-V. (2003), Nostalgia, Saggi sul rimpianto del comunismo, Torino, Mondadori. Appadurai A., (2007), Modernità in polvere. Dimensioni culturali della globalizzazione, trad. di Vereni P., Roma, Meltemi; Allan, S. (2006). Ostalgie, fantasy and the normalization of east-west relations in post-unification comedy (pp. 105-126). Continuum. Banchelli, E. (2006). Taste the East: linguaggi e forme dell’Ostalgie. Bergamo University Press; Sestante. Bayman, L. (2016). Retro Quality and Historical Consciousness in Contemporary

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Senior tourists’ preferences in the developing countries – measuring perceptions of Serbian potential senior market

[42] Scott, D.M., Newbold, K.B., Spinney, J.E.L., Mercado, R., Paez, A. & Kanaroglou, P.S (2009) New Insights into Senior Travel Behavior: The Canadian Experience. Growth and Change, 40(1), pp. 140-168 [43] Sellick M.C. (2004) Discovery, Connection, Nostalgia Key Travel Motives within the Senior Market. Journal of Travel and Tourism Marketing, 17(1), 51-70 [44] Shoemaker, S. (1989) Segmentation of the senior pleasure travel market. Journal of Travel Research, 27(3), pp. 14-21 [45] Shoemaker, S. (2000) Segmenting the mature market: 10 years later

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