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Theatrology, the New Cultural Management School in Romania

Abstract

We are witnessing a paradigm shift regarding the theatrologist’s position in the Romanian theatre environment. While, until recently, theatrology meant cultural journalism, this definition is no longer sufficient or attractive for secondary school graduates. Romania’s higher education offer has changed increasingly in the last years, in the attempt to keep up with the requirements of the labour market; the solution was provided by the area of cultural management. Every last faculty in this sector covers the new direction of study and research. This article seeks to investigate the existing educational offers, which should allow an understanding and a new complete image of the theatrologist in Romania; in our opinion, this image will have an increasing impact on the national theatre community, shaped, of course, by the new directions of study.

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Italian Thrilling Spectacle Between Aesthetics, Enthusiasm and Nostalgia
Popular Genres of Italian Cinema from the 1960‘s – 1980‘s as reported in Czecho(Slovakian) Film and Non-Film Periodical Press (1990 – 2000)

Abstract

This study focuses on the reflection of popular genres from Italian cinema during the 1960’s to 1980’s in Czecho(Slovakian) film and non film press during the years 1990 to 2000. The subject for analysis will only be comprehensive and compact texts that deal with concrete popular genres or with the productions of filmmakers that represent various models of a thrilling spectacle. We will mention only one example from Czech and Slovak translations, because this study deals purely with original published Czech and Slovak texts. This study aims to emphasize the themes chosen by Czech and Slovak film publicists, critics, and journalists in relation to popular Italian genres and in what way they developed interpretative thinking and historical, socio-cultural and industrial context of various models of a thrilling spectacle. Part of our study examines the point of view of film journalism in Czecho(Slovak) periodical press, in the sense of a historical document about period thinking on popular genres of Italian cinema, it will also take into account the enthusiastic and nostalgic approach taken by some of the authors that became a parallel line to the aesthetic interpretation of the films. The study will also touch on social, cultural and medial transformations after the year 1989 which led in Czecho(Slovak) film journalism to a greater critical interest in Italian popular genres. The text will be divided into two parts. The first part will deal only with the Italian western that belonged to the most often reflected and analyzed categories of spectacular spectacle. The second part will point to other lines of thrilling spectacle in Italian popular cinema and to some filmmakers whose work was repeatedly reflected in film journalism.

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Television News in the 1950s: New Medium in the Service of Soviet Power and Society

. Treufeldt, I. 2012. Ajakirjanduslik faktiloome erinevates ühiskondlikes tingimustes. Doctoral Dissertation. Tartu University, Faculty of Social Sciences and Education, Institute of Journalism, Communication and Information Studies, Tartu. Tuchman, G. 1980. Making News: A Study in the Construction of Reality. New York: The Free Press. Veskimägi, K.-O. 2005. Kuidas valitseti Eesti NSV-d.Eestimaa Kommunistliku Partei Keskkomitee büroo 162 ülesastumist 1944-1956. Tallinn: K.-O. Veskimägi. Wodak, R.; de Cilia, R.; Reisigl, M

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Strategic Management of Crossmedia Production at Estonian Public Broadcasting

Journalism?’ - Journalism Studies, 5, 2, 139-152. Doyle, Gillian 2010. ‘From Television to Multi-Platform: Less from More or More for Less?’ - Convergence: The International Journal of Research into New Media Technologies, 16, 4, 431-449. Erdal, Ivar John 2007. ‘Negotiating Convergence in News Production’. - Tanja Storsul, Dagny Stuedahl (eds.), Ambivalence Towards Convergence: Digitalization and Media Change. Göteborg: Nordicom, 73-85. Erdal, Ivar John 2009. ‘Cross-Media (Re)Production Cultures’. - Convergence: The

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Heroes and Social Criticism in the Works of Valeria Anderson

-47. Hruštšov, Nikita 1963. ‘Kõrge ideeline tase ja kunstimeisterlikkus on nõukogude kirjanduse ja kunsti suur jõud. Seltsimees N. S. Hruštšovi kõne partei ja valitsuse juhtide kohtumisel kirjandus- ja kunstitegelastega 8. märtsil 1963’. - Rahva Hääl, 12 March. Huxtable, Simon 2016. ‘The Life and Death of Brezhnev’s Thaw: Changing Values in Soviet Journalism after Khrushchev, 1964-1968’. - Dina Fainberg, Artemy M. Kalinovsky (eds.), Reconsidering Stagnation in the Brezhnev Era: Ideology and Exchange. Maryland: Lexington Books, 21

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‘All the Necessary Information is Provided by Russia’s Channels’. Russian-language Radio and TV in Latvia: Audiences and Content

REFERENCES Balčytienė, Auksė 2008. ‘Challenges for Professional Journalism: On Tripartite Identity of the Baltic Media and Its Impact on Media Performance’. – Informacijos mokslai 47, 44–58. Balčytienė, Auksė; Vinciūnienė, Aušra 2012. ‘Baltic Media in Times of Change’. – Media Transformations 7, 4–11. Beitika, Ieva 2015. Public Service Media and Public Values: Analysis of Latvian Public Service Broadcasting System . Summary of PhD thesis. Riga: University of Latvia. Benington, John; Moore, Mark H. 2011. Public Value: Theory and

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Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland

. ‘Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production’. - International Journal of Communication 3, 586-606. Sehl, Annika; Cornia, Alessio; Nielsen, Rasmus K. 2016. Public Service News and Digital Media. Oxford: Reuters Institute for the Study of Journalism. http://reutersinstitute.politics.ox.ac.uk/sites/default/files/research/files/Public%2520Service%2520News%2520and%2520Digital%2520Media.pdf (9 November 2017). Standard Eurobarometer 2016. Standard Eurobarometer 86: Media Use in the

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How Movies Influence Our Dietary Behaviour?

://www.cdc.gov/pcd/issues/2012/pdf/12_0170.pdf (25 August 2013). Gokhale, S. V. 2010. Comparative Study of the Practice of Product Placement in Bollywood and Hollywood Movies.Master’s Thesis. San José State University, The Faculty of the School of Journalism and Mass Communications.San José. Goodwin, L. 2008. ‘Quantum of Solace sets product placement record’. - Filmonic, October 27. http://filmonic.com/quantum-solace-sets-productplacement- record (27 April 2012). Greenberg, B. S.; Fazal, S.; Wober, M. 1986. Children’s Views on Advertising

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The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany

’. - International Journal on Media Management 16, 1, 9-25. Manovich, Lev 2009. ‘The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?’ - Critical Inquiry 35, 2, 319-331. McDowell, Walter S. 2011. ‘The Brand Management Crisis Facing the Business of Journalism’. - International Journal on Media Management 13, 1, 37-51. Meffert, Heribert 2012. ‘Markenführung im Wandel. Alte Weisheiten und neue Erkenntnisse’. - Christoph Burmann, Tilo Halaszovich, Frank Hemmann (eds.), Identitätsbasierte Markenführung

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