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Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

Entrepreneurship Education: Conceptual and Empirical Insights. Journal of Small Business Management, 51(3), 352-369. doi: 10.1111/ jsbm.12023 [9] Osterwlader, A and Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. New Jersey: John Wiley and Sons. [10] Pawlowski, J. M., & Holtkamp, P. (2012). Towards an Internationalization of the Information Systems [11] Curriculum. In: Proc. of MKWI 2012 (Multi Conference Business Information Systems), Braunschweig, March 2012

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