This paper deals with museums as a key part of cultural and creative industries and their role in social and economic development. Taking into account the role of museums in the past and the current trends, their contribution is considered to be crucial. Cultural and creative industries are an intersection of art, technology, cultural heritage, innovation, creativity and mental and manual labour. The purpose of this paper is to reflect links between museums, creativity, innovation and culture in the changing economy.
The study deals with the traditional clothing of the Southern Altaians – Altai-Kizhi and Telengits, living in the territory of the Altai Republic in the Russian Federation, its common features, ethnic specifics and, above all, the changes it has gone through since the second half of the 18th century to the present. During this period, there were several major political developments that had a significant impact on traditional Altai culture, including clothing. Attention is focused on the influence of Russian and Chinese textile production, the transformation of the material used in the production of clothing, its forms, decorative elements, colour as well as its role and use at present.