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Audiovisual Policymaking in Estonia at Times of Convergence: An ‘Innovation System’ as a Policy Rationale

October 2015). Hartley, John; Potts, Jason 2014. Cultural Science: A Natural History of Stories, Demes, Knowledge and Innovation. London: Bloomsbury. Ibrus , Indrek 2012. ‘The AV Industry’s Microcompanies Encounter Multiplatform Production’. - Indrek Ibrus, Carlos A. Scolari (eds.), Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt: Peter Lang, 219-242. Ibrus , Indrek 2015a. ‘Kultuur visualiseerub ja rikastub’. - Raivo Vetik (ed.), Eesti inimarengu aruanne 2014/2015. Tallinn: Eesti Koostöö Kogu, 222

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Making Sense of the International Reputation of a Small Film Industry: The Estonian Case

REFERENCES Elmer, Greg; Gasher, Mike 2005. Contracting Out Hollywood: Runaway Productions and Foreign Location Shooting . Lanham: Rowman & Littlefield. Ibrus, Indrek 2015. ‘Audiovisual Policymaking in Estonia at Times of Convergence: An “Innovation System” as a Policy Rationale’. – Baltic Screen Media Review 3, 102–115.

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Benefits and Barriers of a Social Marketing Campaign Based on the Example of the Child Helpline

REFERENCES Anonymous s.a. ‘Diffusion of Innovation Theory’. – Behavioral Change Models . (12 November 2018). Cohen, Don; Prusak, Laurence 2001. In Good Company: How Social Capital Makes Organizations Work . Boston: Harvard Business School Press. Fu, Qianhong 2004. Trust, Social Capital, and Organizational Effectiveness . MA thesis. Virginia Tech. Blacksburg. Kotler, Philip; Roberto, Ned; Lee, Nancy 1989. Social Marketing

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Strategic Management of Crossmedia Production at Estonian Public Broadcasting

:// Bennett, James; Strange, Niki; Kerr, Paul; Medrado, Andrea 2012. Multiplatforming Public Service Broadcasting: The Economic and Cultural Role of UK Digital and TV Independents. London: Royal Holloway, University of Sussex, London Metropolitan University. Boczkowski, Pablo 2004. Digitizing the News: Innovation in Online Newspapers. Cambridge: MIT Press. Born, Giorgina 2004. Uncertain Vision: Birt, Dyke and the Reinvention of the BBC. London: Secker & Warberg. van den Bulck

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Tallinn Film Cluster: Realities, Expectations and Alternatives

, ERSA, Barcelona. Burmeister, K.; Neef, A.; Albert, B.; Glockner, H. 2002. Zukunftsforschung und Unternehmen. Praxis, Methoden, Perspektiven. Essen: Z punkt GmbH Büro für Zukunftsgestaltung. Castells, M. 1996. The Rise of the Network Society: The Information Age: Economy, Society, and Culture. Oxford: Blackwell. Davis, C. H.; Creutzberg, T.; Arthurs D. 2009. ‘Applying an innovation cluster framework to a creative industry: The case of screen-based media in Ontario.’ - Innovation: Management, Policy & Practice, 11, 201

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Book Review. Transmediality and Cultural Semiotics

. The Role of the Reader: Exploration in the Semiotics of Texts. Bloomington: Indiana University Press. Eco, Umberto 1997. ‘Innovation and Repetition: Between Modern and Post-Modern Aesthetics’. - Rocco Capozzi (ed.), Reading Eco: An Anthology. Bloomington: Indiana University Press, 14-33. Eco, Umberto 2001. Experiences in Translation. Trans. Alastair McEwen. Toronto, Buffalo, London: University of Toronto Press. Eco, Umberto 2003. Mouse or Rat? Translation as Negotiation. London: Phoenix. Elleström, Lars

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Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland

Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang. Jenkins, Henry 1992. Textual Poachers: Television Fans and Participatory Culture. New York: Routledge. Jenkins, Henry 2006. Convergence Culture: Where the Old and New Media Collide. New York: New York University Press. Jõesaar, Andres 2015. ‘PSM - Home Alone in a Narrowcasting Era? A Case Study: The Estonian Public Broadcasting’. - Informacijos mokslai 70, 69-84. Kjus, Yngvar 2007. ‘Ideals and Complications in Audience Participation for

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The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany

Image’. - European Journal of Marketing 42, 9/10, 879-906. Baumann, Sabine 2013. ‘Adapting to the Brave New World: Innovative Organisational Strategies for Media Companies’. - Tanja Storsul, Arne H. Krumsvik (eds.), Media Innovations: A Multidisciplinary Study of Change. Göteborg: Nordicom, 77-92. Baumann, Sabine 2015. ‘Media Branding from an Organizational and Management-Centered Perspective’. - Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots (eds.), Handbook of Media Branding. Cham: Springer International, 65

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Transmedia Project Design: Theoretical and Analytical Considerations

. Saldre, M.; Torop, P. 2012. ‘Transmedia space’. - I. Ibrus, C. A. Scolari (eds.), Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt: Peter Lang, 25-44. Scolari, C. A. 2009. ‘Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production’. - International Journal of Communication, 3, 586-606. Scolari, C. A. 2012. ‘Narrativas transmediáticas, convergencia audiovisual y nuevas estrategias de comunicación’. - Quaderns del CAC 38, vol. XV, 79-89. Shmilovici, U. 2011

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