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Service Brand Identity Characteristics of Software and IT Companies in Cluj-Napoca

.), Handbook on Brand and Experience Management . Cheltenham: PEFC, 58–75. Kapferer, J. N. (2004, 2008). The New Strategic Brand Management. Creating and Sustaining Brand Equity Long Term . London: Kogan Page. McDonald, M. H. B.–de Chernatony, L.–Harris, F. (2001). Corporate Marketing and Service Brands. Moving beyond the Fast-Moving Consumer Goods Model. European Journal of Marketing 35(3/4): 335–352. Mohr, J.–Sengupta, S.–Slater, S. (2010). Marketing of High-Technology Products and Innovations. New York: Prentice Hall. Morrison, S.–Crane, F

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Digital Media Use of Older Adults in Mureş County, Romania

). Accessing, Habits, Attitudes and Engagements. Rethinking Access as Practice. Computers and Composition 24: 16–35. Rab, Á. (2009). A magyarországi idős korosztály információs írástudása és motivációi [Information Literacy and Motivations of the Older Adults in Hungary]. Információs Társadalom [Information Society] 9(4): 55–69. Rogers, E. (2003). Diffusion of Innovations . New York: Simon and Schuster. Schreurs, K.–Quan-Haase, A.–Martin, K. (2017). Problematizing the Digital Literacy Paradox in the Context of Older Adults’ ICT Use: Aging, Media

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Young Consumers’ Fashion Brand Preferences. An Investigation among Students in Romania

://www.ubbcluj.ro/ro/infoubb/documente_publice/files/raport-rector/Raport_Rector_2016.pdf ---gt--- (Accessed on: 3 October 2019). Rhee, J.–Johnson, K. K. P. (2012). Predicting Adolescents’ Apparel Brand Preferences. Journal of Product and Brand Managemen t 21(4): 255–264. Rogers, E. M. (1968/1983). Diffusion of Innovation . New York: The Free Press. Ross, J.–Harradine, R. (2010). Value Brands: Cheap or Trendy? An Investigation into Young Consumers and Supermarket Clothing. Journal of Fashion Marketing and Management 14(3): 350–366. Sandu, D.–Stoica, C. A.–Umbres, R. (2014). Tineri în România. Griji, aspiraţii

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Greek Civil Society’s Online Alternative Networks as Emergent Resilience Strategies in Time of Crisis

References AFOUXENIDIS, A. (2015). Civil society in times of Crisis (in Greek) in N. Demertzis, N. Georgarakis, N. (eds.) The political portrait of Greece: Crisis and degradation of Politics, Athens: Gutenberg (pp. 317-336). ALTER, N. (2002), Les logiques d’innovation, Paris, La Découverte. ALTER, N. (2003), Régulation sociale et déficit de régulation, G. de Terssac, La théorie de la régulation sociale de Jean-Daniel Reynaud, Paris, La Découverte, p. 77-88. ALTER, N. (2009), Donner et prendre, la coopération en entreprise, Paris, La

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Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

Study of Layyah City. International Journal of Innovation and Applied Studies, 8(3), 1120-1124. KHANAM, D., SARWAR, M. M., & ABIR, T. M . (2014). ‘Broadcasting Indian TV Serials In Bangladesh: The Beginning of the Social Change’: A Study on Present Situation of Bangladesh. IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 19(7), 142-147. MORGAN, M.; SHANAHAN, J . (2010). “The State of Cultivation”. Journal of Broadcasting & Electronic Media. 54 (2): 337–355. NASEER, M., MANJ, D. Y., RIAZ, D. F., AWAN, D. K., SIDDIQUE, A., SHAHZADI, S

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