Search Results

1 - 3 of 3 items :

  • "innovation" x
  • Communication Theory x
  • Social Sciences x
Clear All

). The New Strategic Brand Management. Creating and Sustaining Brand Equity Long Term . London: Kogan Page. McDonald, M. H. B.–de Chernatony, L.–Harris, F. (2001). Corporate Marketing and Service Brands. Moving beyond the Fast-Moving Consumer Goods Model. European Journal of Marketing 35(3/4): 335–352. Mohr, J.–Sengupta, S.–Slater, S. (2010). Marketing of High-Technology Products and Innovations. New York: Prentice Hall. Morrison, S.–Crane, F. (2007). Building Service Brand by Creating and Managing an Emotional Brand Experience. Brand Management 14(5): 410

Product and Brand Managemen t 21(4): 255–264. Rogers, E. M. (1968/1983). Diffusion of Innovation . New York: The Free Press. Ross, J.–Harradine, R. (2010). Value Brands: Cheap or Trendy? An Investigation into Young Consumers and Supermarket Clothing. Journal of Fashion Marketing and Management 14(3): 350–366. Sandu, D.–Stoica, C. A.–Umbres, R. (2014). Tineri în România. Griji, aspiraţii, atitudini şi stil de viaţă . Bucharest: Friedrich Ebert Stiftung. Schonlau, M.–Fricker, R. D. Jr.–Elliott, M. (2002). Conducting Research Surveys via E-mail and the Web. Santa

. Computers and Composition 24: 16–35. Rab, Á. (2009). A magyarországi idős korosztály információs írástudása és motivációi [Information Literacy and Motivations of the Older Adults in Hungary]. Információs Társadalom [Information Society] 9(4): 55–69. Rogers, E. (2003). Diffusion of Innovations . New York: Simon and Schuster. Schreurs, K.–Quan-Haase, A.–Martin, K. (2017). Problematizing the Digital Literacy Paradox in the Context of Older Adults’ ICT Use: Aging, Media Discourse, and Self-Determination. Canadian Journal of Communication 42(2) ---lt--- https