Gabriela Cecilia Stănciulescu and Elisabeta Ilona Molnar
The purpose of this paper is to present and exemplify traditional and neoclassical approaches to market structure and tourism firm performance analysis. The paper tackles some of the industrial economic thinking trends which were meant to fill the gaps left by the traditional approaches. Two approaches stand out from among the industrial economic trends: SCP paradigm and game theory. The results show that the strategy tourism operators prefer is to practise high prices; however there is no certainty that the competitors would adhere to such an idea at the beginning or during the season.
Iana Dulskaia, Francesco Bellini, Roman Zabal, Oscar Garcia Pañella and Fabrizio D’Ascenzo
technology, people, and organizations towards a global society” - LECTURE NOTES IN INFORMATION SYSTEMS AND ORGANISATION (LNISO), Springer (R)
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According to pundits, Romanian football is at an unprecedented low in terms of sporting quality and fan followship altogether. A mix of mismanagement and public regulations have transformed football clubs into under-financed organizations, unable to groom their academic work, raise quality players and, subsequently, perform at highest level which ultimately led to a decrease in entertainment on the pitch and of the numbers in attendance. Adding to this is the loss of brand identity that has created a rupture between clubs and their fan-bases. The paper aims to look at customer relationship management principles that lower-league clubs can use to build better fan relationships, while also identifying, using the same CRM optic, what actually led to the decline in quality. Second tier football has been chosen as opposed to top-flight because it consists of several clubs with development potential within their municipalities, because some of their problems are more stringent than in the upper league and, last but not least, in many cases, total attendance per game is as low as 50-300 people. The research starts with a general presentation of customer relationship management. In order to prepare CRM’s adaptation to the business of professional sports, some focus will be set on the services industry. The article then presents how CRM can be applied to sports, and, in the end, it narrows down to the specific case of Romanian football by starting the investigation from some of the challenges currently faced by the sport. Particular attention is granted to the online environment, as the latter one is host to a wide range of not very expensive CRM strategies and tactics that clubs can use, cost being a factor to be taken into account for a sector with scarce monetary resources. Last but not least, the paper ends with a set of recommendations as well as future ideas for research.
Octavian-Dragomir Jora, Matei-Alexandru Apăvăloaei and Mihaela Iacob
The scope of this paper is to explore if the free market and its corollaries - private property and the freedom to trade both nationally and internationally - are compatible with the conservation, search and optimal use of heritage goods. Our argument starts from the fact that culture is not a free-floating wraith but a set of tangible and intangible elements that are attributed special spiritual signification by the present generation and that are dependent on scarce material means to be expressed and passed on to our heirs. By taking scarcity as our starting point, we will provide an economic analysis of the implications that follow from the alternative approaches that can be employed to manage heritage goods, namely, a private property order coordinated through prices or a public property form of organisation coordinated through orders and interdictions. After tracing the implications of these two general principles of allocating resources, we will briefly look at how heritage goods are regulated, both on a national and international level, to gain a better understanding of the spirit that permeates the "rules of the game." Finally, we are going to see how the two general principles (market vs command and control) apply to the debate raging between the cosmopolites and the nationalists regarding the international trade in heritage goods. After carefully scrutinising some of the arguments put forward in this dispute over the appropriate means to be used, we conclude that free markets and free trade are the only adequate ways for reaching the objective sought by those on both sides of the debate.
Narcisa Melania Tănase, Mihaela Caramihai, Alexandru Marin, Laura Boanță and Anca Alexandra Purcărea
business models: Origins, present, and future of the concept, Communications of the Association for Information Systems, 16 (1), 1-25.
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Öberga, C., Alexander, A.T. (2018). The openness of open innovation in ecosystems - Integrating innovation and management literature on knowledge linkages, Journal of Innovation & Knowledge, Retrieved from https://doi.org/10.1016/j.jik.2017
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Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers . John Wiley & Sons
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Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers: Wiley.
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