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: 1–6. Maritan, C.A. and Brush, T.H. (2003). Heterogeneity and transferring practices: implementing flow manufacturing in multiple plants. Strategic Management Journal , 24 : 945–959, Nelson, R.R. and Winter, S.G. (1982). An Evolutionary Theory of Economic Change . Cambridge. Orlikowski, W.J. (2002). Knowing in practice: Enacting a collective capability in distributed organizing. Organization Science , 13 (3): 249–273, Patora-Wysocka, Z. (2015). Spontaneous action and everyday


Purpose: The purpose of the study was to answer the question: “What are the most common factors influencing effectiveness of internal communications faced by Polish organizations?” This article discusses the role of internal communications practices leading to enhancement of organizational performance. In particular, it concentrates on factors impeding the flow of information inside the organization. Later on, the article presents empirical findings.

Methodology: Contemporary public relations, internal communications and employee communications texts have been reviewed to identify how internal communications is defined in literature and how it influences organization success. Relevant existing research was reviewed and primary research was conducted. The latter consisted of 29 in-depth interviews with employees from various Polish organizations.

Results/findings: The article presents interesting results that can be especially useful for internal communications specialists and managers. It is recommended that to gain a fuller picture of the issues underlying the findings, quantitative research with relevant employees should be undertaken

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. Boyer, R. (1998). Hybridization and Models of Production. Geography, History, and Theory. In: R. Boyer, E. Charron, U. Jürgens and S. Tolliday (eds.), Between Imitation and Innovation. The Transfer and Hybridization of Productive Models in the International Automobile Industry. Oxford: Oxford University Press. Bratton, J. (1992). Japanization at Work: Managerial Studies for the 1990s. Basingsoke: MacMillan Press. Buerkle, C.A. (2013). Gene Flow, Hybridization, and Speciation. In: J.B. Losos et al. (eds.), The Princeton guide to evolution. Princeton: Princeton

. Structural Change and Economic Dynamics, 6: 23-42. Roper, S. and Hewitt-Dundas, N. (2015). Knowledge stocks, knowledge flows and innovation: Evidence from matched patents and innovation panel data. Research Policy, 44(7): 1327-1340, Rugman, A.M. and Verbeke, A. (1993). Foreign Subsidiaries and Multinational Strategic Management: An Extension and Correction of Porter’s Single Diamond Framework. MIR: Management International Review, 33: 71-84. Rumelt, R.P. (1997). Towards a Strategic Theory of a Firm. In: N.J. Foss (ed

.5897/AJBM12.010 . Uko, J.P. and Ayatse, F.A. (2014). Market penetration as a growth strategy for Small and medium enterprises in Nigeria. Management and Administrative Sciences Review , 3 (1), 8–23. Veseli, N., Aziri, B. and Veseli, T. (2012). Are marketing strategies implemented by SMEs in the republic of Marcedonia? The Romanian Economic Journal , 15 (46), 137–152. Vorhies, D.W., Morgan, R.E. and Autry, C.W. (2009). Product-market strategy and the marketing capabilities of the firm: Impact on market effectiveness and cash flow performance. Strategic Management