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Journalism and the political structure
The local media system in Norway

efficiency. Scandinavian Journal of Economics 113(2), 470-492. Bruns C. & Himmler O. 2011 Newspaper circulation and local government efficiency Scandinavian Journal of Economics 113 2 470 492 Christians, C. G., Glasser, T., McQuail, D., Nordenstreng, K. & White, R. A. (2010). Normative theories of the media: Journalism in democratic societies University of Illinois Press. Christians C. G. Glasser T. McQuail D. Nordenstreng K. & White R. A. 2010 Normative theories of the media: Journalism in democratic societies

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Unboxing news automation
Exploring imagined affordances of automation in news journalism

“raise the pulse”; in fact, automated text can become “impossibly boring” if media organizations become gripped by a “trance” of automation and focus only on efficiency instead of building services that fascinate, a warning heeded by participant G. Furthermore, participant L suggested several other, more interesting, forms of automation than just news bulletins “about ice hockey”: I’m fascinated by the idea connected to different ways of weeding, combing, refining, distributing the material and how this material could, for example, be transformed into different forms

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GAUSTAD is Adjunct Associate Professor at the BI Norwegian Business School. His main research interests are institutional and organizational economics applied to the entertainment industries. He is currently chairing a group within a research project at the BI Center for Creative Industries, studying efficiency in copyright enforcement and diversity effects of cinema digitization. He has developed the BI Norwegian Business School’s executive education in production management, and he teaches creative industries management and media economics. Contact: terje

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How streaming services make cinema more important
Lessons from Norway

low value created per SVOD viewer. In most cases, it will not benefit from the scale economy opportunities offered by global SVOD services. To support local films, policy makers and industry players may therefore achieve the greatest efficiency by concentrating on cinema and EST/TVOD services, market channels that seem to fit the film format and business models better. This may, however, involve a paradoxical policy trade-off between competing objectives of availability and economies. The dramatic drop in DVD/Bluray revenues illustrates the market risk of being

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E-Diplomacy on Twitter. International Comparison of Strategies and Effectivity


The primary aim of this article is to analyze the Twitter communication strategy and its efficiency. The authors took into consideration four Ministers of foreign affairs from Great Britain, Poland, Ukraine, and Russia (their private accounts have also been examined). However, considering that Ministers of Poland and Russia did not have their own Twitter accounts (Witold Waszczykowski and Siergiej Lawrow), authors decided to analyze private accounts of Great Britain’s and Ukrainian’s Ministers (Boris Johnson and Pavlo Klimkin). All examined profiles are accredited. Because of the popularity of Twitter and the appearance of the new type of diplomacy, which involves social networking sites, the authors attempted to make a qualitative and quantitative analysis of given accounts. The results present the effectivity index and also show that spontaneously published messages on social media have a significant impact on how state institutions convey content. What is more, the qualitative and quantitative analysis and the effectivity index allows to present the tools needed for e-diplomacy on Twitter.

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