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Mega-Sporting Events and the Media in Attention Economies
National and International Press Coverage of the IAAF World Championships in Helsinki 2005

. (eds.) Urheilu, maine ja raha . Helsinki: Gaudeamus, 17-34. Kuokkanen, A. & Nylund, M. (2005) Suomalaisten suhtauminen yleisurheilun MM-kilpailuihin . Verkkojulkaisuja 2005:35. Helsinki: Helsingin kaupungin tietokeskus. Laakso, S.; Kilpeläinen, P.; Kostiainen, E., & Susiluoto, I. (2006) ‘Kisojen aluetaloudelliset vaikutukset’ in Nylund, M.; Laakso, S., & Ojajärvi, S. (eds) Urheilu, maine ja raha . Helsinki: Gaudeamus, 73-98. Lash, S. & Urry, J. (1994) Economies of Sign and Space . London: Sage. Liedman, S-E. (2001) Ett oändligt äventyr

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Professor Nukem
Communicating Research in the Age of the Experience Economy

. Pine II, J. & Gilmore, J.H. (1999) The Experience Economy: Work Is Theatre & Every Business a Stage. Boston, MA: Harvard Business School Press. Polanyi, M. (1967) The Tacit Dimension. Garden City, N.Y.: Doubleday. Qvortrup, L. (2003) The Hypercomplex Society. New York: Peter Lang. Qvortrup, L. (2004) Det vidende samfund: mysteriet om viden, læring og dannelse [The knowing society: the mystery of knowledge, learning and education]. Copenhagen: Unge Pædagoger. Qvortrup, L. (2007) ‘Medium, Mediation

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Mediated Culture and the Well-informed Global Citizen
Images of Africa in the Global North


During recent years, considerable attention has been paid to the negative portrayal of the African continent in the media of the so-called ‘global North’. Significantly less focus has been put on how to actually represent Africa in the news as more than the site of catastrophes or in other ways than through sunshine stories of the ‘struggling but smiling African’. The present article argues that the lack of a wide range of different genres in the North’s mediated representations of Africa is problematic, because the ‘hard news’ we receive is deficient in information about the background and context of news event. The article looks into different cultural expressions such as film, television entertainment and literature to explore how they can play a role in illustrating the concept of ‘Africa’ as both diverse and multifaceted. It argues that opening the northern mediascape to more content from the south would serve as an important backdrop and help in understanding a variety of messages from the African continent.

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Panel Discussion I. Media Economy and Democracy. Images, Identity and Security
Bringing Together International Politics and Media Research
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Panel Discussion I. Media Economy and Democracy. Backstage Report: Research Strategies and Field Observations
An Extended Reflection on the Media Research in the Norwegian Power and Democracy Programs
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Consuming Familiarity and Alterity in Domestic Space
Transnational Television Practices among Migrants in Norway

) Television and Everyday life. London: Routledge. Silverstone, R. (2006) ‘Domesticating domestication. Reflections on the life of a concept’, in Berker, T., Hartmann, M., Punie, Y., & Ward, K.J. (eds ) Domestication of media and technology. Berkshire, England: Open University Press. Silverstone, R. & Hirsch, E. (eds) (1992) Consuming technologies. Media and information in domestic spaces. London: Routledge. Silverstone, R., Hirsch, E. & Morley, D. (1992) ‘Information and communication technologies and the moral economy of

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Sports Broadcasting
An Accelerator of Business Integration in the Media Industry


The present article analyses how various forms of business integrations, combined with technology innovation, have affected the sports broadcasting market in Norway. Interviews with representatives of Norwegian TV broadcasters and transmission companies documented that extremely fierce competition can motivate former rivals to collaborate. Even the new entrants tend to operate together with others instead of operating autonomously. Such collusion can transfer market power from the sellers to the buyers of sports rights. The interviews showed how product innovations can improve the profitability of sports broadcasting. They confirmed that integration can generate economies of scope advantages (cost reductions from the joint use of inputs), for example by using labour more efficiently within parent companies. Additionally, they also showed that economies of scope advantages can come from similarities in the distribution of goods and services, not only from similarities in the production process.

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Media Use in Estonia
Trends and Patterns


The article gives an overview of general trends in media use in Estonia over the last 15 years, making some comparisons with Nordic countries.

Since the beginning of postcommunist transformation in 1991, the media landscape in Estonia has faced substantial changes. A completely renewed media system has emerged, characterized by a diversity of channels, formats, and contents. Not only the media themselves, but also the patterns of media use among audiences, their habits and expectations, have gone through a process of radical change. Changes in the Estonian media landscape have some aspects in common with many other European countries, such as the impact of emerging new media and global TV; others are specific features of transition to a market economy and democratic political order.

Besides discussing general trends, the article gives insights into some audience- related aspects of changes, more specifically age and ethnicity.

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