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already been substantial, bauMax has its eye on a series of further developments. As yet, the system has only a limited ability to deal with competitor data – it has started by tracking the prices of the 100 leading articles on which competitors focus. Future developments are likely to extend this range. one particularly interesting research area is the creation of an integrated demand-and- supply-chain management model that will link pricing to inventory and production planning. There are a number of information technology improve- ments that can be expected