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Exploring the Meaning Problem of Big and Small Data Through Digital Method Triangulation

perspectives on the media audience. In K. B. Jensen & N. Jankowski (eds.), A handbook of qualitative methodologies for mass communication research (pp. 149-162). London: Routledge. Nyumba, T. O., Wilson, K., Derrick, C. J. & Mukherjee, N. (2018). The use of focus group discussion methodology: Insights from two decades of application in conservation. Methods in Ecology and Evolution , 9: 20-32. Patriarche, G., Bilandzic, H., Linaa Jensen, J. & Jurisic, J. (eds.) (2014). Audience research methodologies: Between innovation and consolidation . London: Routledge

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