IT objects, firms can quickly build up new competencies for adapting to emerging business paradigms and easily realize the synergies between supply and demand with little added costs ( Bharadwaj 2000 ; Kim et al. 2013 ; Lu et al. 2011 ). Thus, we hypothesize the following:
H1: A firm’s IT objects are positively associated with its firm performance .
IT operations emphasize the execution of related businessstrategies, which enables firms to realize the business value of IT ( Armstrong et al. 1999 ). Therefore, IT operations are consistent with the logic