Search Results

1 - 2 of 2 items :

  • "business strategy" x
  • Event Industry, Leisure Industry x
Clear All
Sustainable marketing and consumers’ preferences in tourism

for hospitality and tourism. Upper Saddle River, NJ: Pearson education [13] Martin D & Schouten J. (2011). Sustainable marketing. Prentice Hall; 1 edition [14] McCarthy, E.J. (1960). Basic marketing: A managerial approach. Homewood, IL: Irwin. [15] McColl, K.JR., Kiel, G.G., Lusch, R.F., & Lusch, V.N. (1994). Marketing: Concepts and Strategies, Acumen Overseas Pte. Ltd, Singapore [16] McDonald, S. & Oates, C.J. (2006). Sustainability: Consumer perceptions and marketing strategies. Business Strategy and the Environment, 15(2), pp. 157

Open access
Tourism e-services and Jewish heritage: a case study of Prague

Tourism, (7)1, 41-60 [33] Van Leeuwen, E. & Nijkamp, P. (2010). A microsimilation model for e-services in cultural heritage tourism. Tourism Economics, (16)2, 361-384 [34] Vernon, J., Essex, S., Pinder, D., & Curry, K. (2003). The ‘greening’ of tourism micro-businesses: outcomes of focus group investigations in South East Cornwall. Business strategy and the environment, (12)1, 49-69 [35] Wang, D., Xiang, Z., & Fesenmaier, D. R. (2014). Adapting to the mobile world: A model of smartphone use. Annals of Tourism Research, 48, 11-26 [36] Wang, S

Open access