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MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Robert V. Kozinets
Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
This paper investigates the impact of business models on bank performance during the period 2007-2008 among 156 banks from Central and Eastern European countries. The findings show that banks with higher capitalization perform better and present a lower probability of default. The orientation towards the traditional lending activities as well as a higher degree of income diversification boosts performance. Using a Difference-in-Difference framework we also highlight the importance of bank business strategies for bank performance across different bank characteristics (ownership, size) and macroeconomic conditions (financial crisis, EU membership status, regulatory framework.
Digital transformation is taking place all around us and there is hardly a single aspect of life that has not been affected. It has an obvious, lasting, and even revolutionary impact, not only on the economic systems and commercial players, but also on the lives of individuals and on society at large. Digital transformation will bring greater tangible and intangible value, but the changes do come with certain costs and risks, sometimes unforeseen.
In terms of business strategy, digital technology has been transforming businesses dramatically. Even young companies that have been at the forefront of digital disruption are forced to reinvent and transform themselves and their businesses permanently in order to survive and thrive. If incumbents themselves don’t take advantage of this digital progress to innovate, others will. A new wave of digital disruptors is changing the face of industries. The ability to innovate is thus more important than ever. Entire industries may be threatened if they do not react quickly, while others are emerging almost instantly as if out of nowhere. Handling speed and providing real-time solutions is therefore one of the most critical skills in a digital world.
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