Elena Aleksandrova, Victoria Vinogradova and Galina Tokunova
basic concepts and arguments.
3 Research results
As a scientific concept, relationship marketing describes the formation of long-term relationships with customers and partners, which requires the company to improve business practices to maximise the value of these relationships to the client. Neither the theory of inter-organisational relations ( Oliver, 1990 ) as a scientific methodology nor the concept of relationship marketing ( Zieliński, 2013 ) is new. At the same time, under the conditions of digitalisation, these relations acquire a special status and
incorrect approaches to its measurement and evaluation. When duties, authorities and responsibilities are not properly defined, this may give rise to numerous arguments among staff on different management levels and eventually lead to a drop in performance of the whole business.
The Inventory Turnover indicator, referred to as KPI 5, was considered a key performance indicator. In large businesses, responsibility attributes of the Z-MESOT matrix were clearly defined by the owners of the processes, i.e. Logistics Directors. In medium-sized enterprises there was the