3Vol. 12, No. 2, 2020 NIM Marketing Intelligence Review— 10.2478 / nimmir-2020-0010
Currently China is working on a socialcreditsystem for all its citizens.
Persons are rated for their behavior – paying bills in time, having chil-
dren, recycling, etc. and the ratings are used to create one numerical
social score. People with high scores are able to skip the security lines
at airports and get approved for buying a house, for example, whereas
those with low scores are not able to buy plane or train tickets during
While such a