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L iterature Belk, R. (2007). Why not share rather than own? Annals of the American Academy of Political and Social Science , 611 , 126-140. Bostman, R. (2013). The Sharing Economy Lacks A Shared Definition . Retrieved from http://www.fastcoexist.com/3022028/the-sharing-economy-lacks-a-shared-definition?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcoexist%2Ffeed+%28Co.Exist%29#1 Botsman, R. (2015). Defining The Sharing Economy: What Is Collaborative Consumption – And What Isn’t? Retrieved from http://www.fastcoexist.com/3046119

1 Introduction Sharing economy is a modern trend of the 21st century, which is based on new technologies. It is expanding across the world unpredictably fast, spreading from the digital to the physical urban world [ McLaren and Agyeman, 2015 ; World Economic Forum (WEF), 2017 ]. Although different forms of cooperation in the production and consumption of goods have been observed in various civilizations over the centuries, sharing is now becoming a convenience rather than a survival mechanism [ Belk, 2018 ]. The term “sharing economy” has recently become popular

References April R. (2013). Circular Economy Innovation & New Business Models Initiative. Young Global Leaders Sharing Economy Working Group Position paper 2013. Retrieve on October 5, 2016, from https://thecirculars.org/documents/04%20Sharing%20Economy%20Paper.pdf Bocker, L., & Meelen, T. (2017). Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation. Environmental Innovation and Societal Transitions , 23 , 28-39. Botsman, R. (2015) ‘Defining the Sharing Economy: What is Collaborative consumption-and What isn

sustainable lifestyle: Daily practices, contextual motivations and subjective values. Journal of Consumer Behaviour , 9 (6), 437-453. Botsman, R., Rogers, R. (2010). What’s mine is yours. The rise of collaborative consumption . New York, NY: Harper Business. Butcher, J. (2003). The moralization of tourism: Sun, sand… and saving the world? London: Routledge. Dubois, E., Schor, J., Carfagna, L. (2014, Spring). Connected consumption: A sharing economy takes hold. Rotman Management , 50-55. Frick, K., Hauser, M., Gürtler, D. (2013). Sharity: Die Zukunft des Teilens, GDI

Commission 2015 ). By mitigating moral hazard and reducing transaction risk, online platforms not only enable business-to-consumer transactions, but also support direct consumer-to-consumer transactions between peers. In the digital age, assets can be easily shared with others; hence, consumers do not have to purchase goods that they are only going to use temporarily. The ease of peer-to-peer collaboration has made way for a business model often referred to as the sharing economy or collaborative economy . While the sharing economy has different definitions in the

References Dostmohammad, S., & Long, J. (2015). Regulating the Sharing Economy. Retrieved from Canadian Association of Programs in Public Administration: https://cappa.ca/wp/wpcontent/uploads/2017/06/DostmohammadLong_RegulatingtheSharingEconomy.pdf Agerpres. (2016). COTAR: ANAF a cerut Uber o listă cu toți utilizatorii; un șofer din Capitală a încasat 60.000 lei în 2015. Bucharest, Romania. Retrieved from https://www.agerpres.ro/economie/2016/11/25/cotar-anaf-a-cerut-uber-o-listacu-toti-utilizatorii-un-sofer-din-capitala-a-incasat-60-000-lei-in-2015

Abstract

There are not many European countries with such a significant share of the capital city on tourism (especially incoming tourism) as the Czech Republic. The number of foreign tourists grows significantly in the Czech Republic and so does the share of Prague. All marketing campaigns aiming to get foreign tourists beyond Prague ended inefficiently. The share of Prague on the number of tourists accommodated in standard accommodation facilities per the total number of tourists in the Czech Republic is 62%. Prague is also the only region with a higher number of foreign tourists in comparison with the number of the Czech tourists (85% of tourists in Prague are foreigners). Furthermore, the offer of sharing economy in the field of accommodation in Prague also exceeds the offer of other Czech cities. Prague is therefore struggling with overtourism in some attractive areas and must deal with unsustainable development.

Research , 1665 (June 2015), 1-29. DOI: 10.1080/10941665.2012.739189. Chin, W.W. (1998). The partial least squares approach to structural equation modeling . In Marcoulides, G.A.: Modern Methods for Business Research. 1st ed., Lawrece Erlbaum Associates. Mahwah, N.J., 295-336. Chon, K. (1992). The role of destination image in tourism: A review and discussion. Revue de Tourisme - The Tourist Review , 2, 2-9. DOI: 10.1108/eb058086. Codagnone, C., Martens, B. (2016). Scoping the sharing economy: Origins, definitions, impact and regulatory issues. Institute for Prospective

. JEST. MOBI 2018. 14. PWC. 2018. Polacy na zakupach. 5 filarów nowoczesnego handlu . 15. Zalega 2016. Nowe trendy konsumenckie jako przejaw innowacyjnych zachowań współ-czesnych konsumentów. Nierówności Społeczne a Wzrost Gospodarczy , nr 46(2/2016). 16. Curtis, S. K.; Lehner, M., 2019. Defining the Sharing Economy for Sustainability. Sustainability , 11, 567. 17. Zgiep Ł., 2014. Sharing economy jako ekonomia przyszłości. Myśl Ekonomiczna i Polityczna , nr 4(47), s. 193–205. 18. Sobiecki G. 2016. Sharing economy — dylematy pojęciowe [In:] red. Poniatowska

9780887386282. Boksberger, P. and Melsen, L. 2011. Perceived value: a critical examination of definitions, concepts and measures for the service industry. Journal of Services Marketing, 25 (3): 229–240. Botsman, R. 2015. Thinking. Retrieved from http://rachel-botsman.com/thinking/ (accessed September 5, 2018). Botsman, R. and Rogers, R. 2010. Beyond Zipcar: Collaborative consumption. Harvard Business Review 88 (10): 30. B ö cker, L. and Meelen, T. 2017. Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation, Environmental