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The Measurement and Evaluation of PR Communication

Bibliography 1. AMEC (International Association for the Measurement and Evaluation of Communications.) (2015). How the Barcelona Principles have been updated . London: AMEC. Retrieved Oct. 30, 2018, from 2. Barcelona Principles 2.0. PR News. Retrieved Oct 30, 2018, from 3. Drucker, P.F. (1954). The practice of management . New York: Harper & Row. 4. Jefferies-Fox, B. (2003). A discussion of advertising value

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Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm

. Journal of Management in Engineering , 7, 150–155. 30. Kyoo-Sung, N. & Park, S. (2013). Measures for e-learning policy effectiveness improvement through analysis of maturity of Korean policy application. Journal of Digital Convergence , 11 (12), 11–19. 31. Lavidge, R. J. & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of Marketing , 25, 59–62. 32. Lockamy, A. & McCormack, K. (2004). The development of a supply chain management process maturity model using the concepts of business process orientation

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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality

). The measurement of Web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research (13:3), pp. 296–315. 33. Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce , 7 (3), 69–103 34. Pinsonneault, A., and Kraemer, K. (1993). Survey research methodology in management information systems: an assessment. Journal of Management Information Systems 10, 75–105. 35. Pitt, Leyland F, Richard T

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Utilization of Integrated Marketing Communication for The Introduction of a New Brand to the Market. Case Study of “Eko Patrol” of The Central Mining Institute


The concept of integrated marketing communication (IMC) combines diverse marketing tools for the purpose of securing transparency, coherence and maximization of the impact of communication. This, by assumption, bilateral, controlled flow of information between an organization and its partners makes it possible to build a coherent context of the conveyed messages, which influences the image and efficient positioning of the brand. The choice of appropriate IMC tools depends not just on the group of target recipients, but it also varies in different stages of the life cycle of product, or service.

In the article the experiences of the Central Mining Institute gathered in course of the introduction of a completely new service — Eko Patrol Głównego Instytutu Górnictwa — to the Polish market are presented. Eko Patrol GIG is a new, original solution in the field of measurement and monitoring of the quality of air introduced in response to the needs voiced by the social side and territorial administration units. A mobile laboratory enables measuring the quality of air in the area of ambient concentration and emission of pollutants. The basic goal of IMC in this case was not just a market offer, but above all the creation of a distinguishing visual identification and brand recognizability. The article describes a full scope of applied tools and the achieved marketing effects.

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Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities

:// (viewed 01.04.2018). 10. (viewed: 03.2018).

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Cloud Computing Application For Romanian Smes

References 1. Antoniadis, I.T., Tsiakiris, S. (2015). Tsopogloy, Business Intelligence During Times of Crisis: Adoption and Usage of ERP Systems by SMEs. Procedia - Social and Behavioral Sciences, Volume 175, 12 February, Pages 299-307. 2. Candel Haug, K., Kretschmer, T., Strobel, T. (2016). Cloud adaptiveness within industry sectors - Measurement and observations. Telecommunications Policy, Volume 40, Issue 4, April, Pages 291-306. 3. Dazhong, Wu, Janis Terpenny, Wolfgang Gentzsch (2015). Cloud-Based Design

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Style of Management and Chosen Sentiments and Attitudes Among Employees of Scientific Organizations

References 1. Buble, M., Juras, A. i Matić, I. (2014 ).The relationship between managers’ leadership styles and motivation. Management, vol. 19, 161-193. 2. Chun, R. (2005). Corporate reputation: meaning and measurement. International Journal of Management Reviews, vol. 7, no. 2, 91-109. 3. Coyle-Shapiro, J.A-M. i Shore, L.M. (2007). The employee-organization relationship: where do we go from here? Human Resource Management Review, vol. 17, no. 2, 166-179. 4. Davies, G., Chun, R. i Kamis, M

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Perception of the University as an Employer Among Young Potential Employees

. Annual Review of Organizational Psychology and Organizational Behavior, 3 (1), pp. 407-440. 14. Miles, S.J., Mangold, W.G. (2005). Positioning southwest airlines through employee branding. Business Horizons, 48, pp. 535-545. 15. Minton-Eversole, T. (2009). Quality measurement: Key to best-in-class talent acquisition. HR Magazine, December, pp. 64-66. 16. Russell, J. (2009). Web 2.0 technology: How is it impacting your employer brand?. Nursing Economics, 27 (5), pp. 335-336. 17. Smissen, S. van der, Schalk

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Changes of associations with the university as an employer - opinions of potential young polish employees

-741. 6. Baruk, A. ( 2016). Postrzeganie uczelni jako pracodawcy przez młodych potencjalnych pracowników. Marketing Instytucji Naukowych i Badawczych, vol. 21, iss. 3, pp. 1-18. 7. Baruk, A., Goliszek, A. (2017). Zewnętrzny wizerunek uczelni w roli pracodawcy jako podstawa segmentacji młodych potencjalnych pracowników. Marketing Instytucji Naukowych i Badawczych, vol. 23, iss. 1, pp. 79-96. 8. Berens, G., Van Riel, C.B.M. (2004). Corporate associations in the academic literature: three main streams of thought in the reputation measurement

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Reputation Management for Scientific Organisations — Framework Development and Exemplification

. 8. Chen, C.-C.; Otubanjo, O. (2013). A functional perspective to the meaning of corporate reputation. The Marketing Review, 13(4), 329-345. 9. Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109. 10. Courtney, J.; Croasdell, D.; Paradice, D. (1998). Inquiring Organisations. Australasian Journal of Information Systems, 6(1), 3-14. 11. Davies, G.; Chun, R.; da Silva, R.; Roper, S. (2002). Corporate reputation and competiveness. London: Routledge

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