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The Measurement and Evaluation of PR Communication

Bibliography 1. AMEC (International Association for the Measurement and Evaluation of Communications.) (2015). How the Barcelona Principles have been updated . London: AMEC. Retrieved Oct. 30, 2018, from 2. Barcelona Principles 2.0. PR News. Retrieved Oct 30, 2018, from 3. Drucker, P.F. (1954). The practice of management . New York: Harper & Row. 4. Jefferies-Fox, B. (2003). A discussion of advertising value

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A Scale for Measuring Perceived Construction Project Success – Sri Lankan Perspective

and criteria for evaluating construction project success and their weight assignment. In Proceedings of the 4th International Conference on Engineering, Project, and Production Management (EPPM 2013), pp. 130-150. Churchill Jr, G. A. (1979), A paradigm for developing better measures of marketing constructs, Journal of marketing research, pp. 64-73. Cooke-Davies, T. (2002), The “real” success factors on projects, International journal of project management, Vol. 20, no. 3, pp. 185-190. De Wit, A. (1988), Measurement of project success

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Knowledge Sharing Limitations among Academia: Analytic Network Process Approach

Management. Vol. 7, No. 35, pp. 3545–3558. 18. Riege, A. (2005). Three-dozen Knowledge Sharing Barriers Managers Must Consider // Journal of Knowledge Management. Vol. 9, No. 3, pp. 18–35. 19. Remy, S. (2018). Knowledge Sharing Among Academic Staff in Engineering Colleges: A Survey // Journal of Advances in Library and Information Science. Vol. 7, No. 2, pp. 172–176. 20. Saaty, T. L. (2008). The Analytic Hierarchy and Analytic Network Measurement Processes: Applications to Decisions Under Risk // European Journal of Pure and Applied Mathematics. Vol. 1

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Linking CRM capabilities to business performance: a comparison within markets and between products

., & Tuleu, D. L. (2019). Customer relationship management capabilities and social media technology use: Consequences on firm performance. Journal of Business Research, 104, 563-575. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research , 18 (1), 39-50. Frow, P. E., & Payne, A. F. (2009). Customer relationship management: a strategic perspective. Journal of business market management , 3 (1), 7-27. Fuller, C. M., Simmering, M. J., Atinc, G., Atinc

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Dematerialization of banking products and services in the digital era

history of the world , New York: Penguin Publishing Group. Kamantauskas, P., 2015, Formation of click-wrap and browse-wrap contracts , Teises apzvalga Law Review, 1(2), 51-88. Mansilla-Fernandez, J., 2017, Numbers , European Economy - Banks, Regulation, and the Real Sector, 3(2), 31-40. Mention, A.-L., 2019, The future of fintech , Research-Technology Management, 62(4), 59–63. Philippon, T., 2015, Has the US finance industry become less efficient? On the theory and measurement of financial intermediation , American Economic Review, 105

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Beyond Budgeting – A Fair Alternative for Management Control? - Examining the Relationships between Beyond Budgeting and Organizational Justice Perceptions

No. 3, pp. 196–211. Breaugh, J.A. (1985), “The Measurement of Work Autonomy”, Human Relations , Vol. 38 No. 6, pp. 551–570. Brockner, J. and Wiesenfeld, B.M. (1996), “An Integrative Framework for Explaining Reactions to Decisions: Interactive Effects of Outcomes and Procedures”, Psychological Bulletin , Vol. 120 No. 2, pp. 189–208. Bunce, P., Fraser, R. and Hope, J. (2001), “Beyond budgeting - The Barrier Breakers”, in Horváth, P. (Ed.), Strategien erfolgreich umsetzen , Schäffer-Poeschel, Stuttgart, pp. 55–76. Burney, L.L., Henle, C

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Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm

. Journal of Management in Engineering , 7, 150–155. 30. Kyoo-Sung, N. & Park, S. (2013). Measures for e-learning policy effectiveness improvement through analysis of maturity of Korean policy application. Journal of Digital Convergence , 11 (12), 11–19. 31. Lavidge, R. J. & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of Marketing , 25, 59–62. 32. Lockamy, A. & McCormack, K. (2004). The development of a supply chain management process maturity model using the concepts of business process orientation

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Possibility of Company Goodwill Valuation: Verification in Slovak and Czech Republic

Approach to Organizational standing. Human Relations , 50, 1361-1381. Siekelova, A. (2017). Using Rating for Credit Risk Measurement. In: 17th Annual Conference on Finance and Accounting . Book Series: Springer Proceedings in Business and Economics, 689-697. Siekelova, A., Svabova, L., Kliestik, T. & Androniceanu, A. (2017). Receivables Management: The Importance of Financial Indicators in Assessing the Creditworthiness. Polish Journal of Management Studies, 15(2), 217-228. Skogsvik, K., & Juettner-Nauroth, B.E. (2013). A Note on Accounting

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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality

). The measurement of Web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research (13:3), pp. 296–315. 33. Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce , 7 (3), 69–103 34. Pinsonneault, A., and Kraemer, K. (1993). Survey research methodology in management information systems: an assessment. Journal of Management Information Systems 10, 75–105. 35. Pitt, Leyland F, Richard T

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Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius

Research , Vol. 51, Iss. 3, pp. 270-285 Barwise, P. and Strong, C. (2002), “Permission based mobile advertising”, Journal of Interactive Marketing , Vol. 16, Iss.1, pp.14-24 Beatty, S.E., Kahle, L.R., Homer, P. and Shekar, M. (1985), “Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value Survey,” Psychology and Ma r keting , Vol.2, Iss.3, pp.181–200 Berman, B. (2016), “Planning and implementing effective mobile marketing programs”, Business Horizons , Vol. 59, pp. 431-439 Brackett, L. K. and Carr, B. N

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