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A review of the empirical literature on Pay-What-You-Want price setting

Practice Through Marketing Insight”, August 14-16, Chicago, Vol. 26, L-23-L-31. Pöyry, E. and Parvinen, P. (2014)*, “Pay-what-you-want – A field experiment on anonymity and reference price cues”, in: Grewal, D., Roggeveen, A.L., and Nordfält, J. (Eds.), Proceedings of the “Shopper Marketing & Pricing Conference” , May 8-10, Stockholm, 18-19. Pöyry, E., Parvinen, P. and Kaptein, M. (2013)*, “Using pay-what-you-want in new product pricing”, in: Proceedings of the 2013 Aalto University-GAMMA Joint Symposium , April 26, Helsinki, 54-57. Racherla, P

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