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European Union Integration Impact on Romanian SMEs Performance

Abstract

Since SMEs are the most important entities of the national economy we can say that their performance is the locomotive of performance at the microeconomic level. The present material is not limited to measuring the performance of SMEs in Romania for a given period, but aims to analyze what impact did the European integration of Romania had on the performance of SME within the development regions. For this we took from the annual edition of White Paper of SMEs for the period 2004-2011 the values of eight indicators used to quantified performance (net result, turnover, return on equity, commercial rate, rotation rate of own capital, overall autonomy rate, labor productivity and overall solvency ratio), we explained the choice of these indicators, we applied the model of unobserved components and established a global performance index of SME development for each region separately. With this index we could determine whether Romania's EU accession had an influence on the performance of SME development in the regions and we could compare this influence with the influences of economic crisis manifested in the analyzed period on the same performance indicators.

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Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables

Abstract

Customer centricity is gaining importance as companies are gaining access to increasing amount and quality of individual-level data on identifiable customers. However, efforts to enhance customer centricity often face challenges as they imply organization-wide effort. This paper explores the role of environment-level factors, organization-level factors (in terms of structure, influence and culture) and department-level factors (in terms of integration, power and capabilities) in driving customer centricity of a firm. Results indicate that, while within-category competition stimulates customer centricity, the cross-category competitive intensity limits it. Moreover, marketing competences exhibit highly significant impact which even diminishes the role of inter-departmental integration. Lastly, results show that firms with high level of marketing capabilities and the right culture (in terms of tolerance for failure and availability of slack resources) are likely to exhibit higher levels of customer centricity.

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Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities

Summary

The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the correct location of the advertising medium. The subject of outdoor advertising and its impact on candidates for studies is omitted in the literature on marketing activities of tertiare education institutions. Therefore, it was attempted to fill the cognitive gap by referring to foreign scientific research and examples of outdoor applications by universities in the United States of America and Great Britain. Also described are outdoor campaigns of the SWPS University, which cooperates with the Cityboard Media Institute in the field of external advertising research. In order to analyze outdoor polish universities, the article uses part of the photographic material collected by the author, and reflects on the basis of their own observations and in-depth interviews with employees of Marketing Departments of selected universities.

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Marketing for Science Based Organizations Perspectives and Questions

Summary

Marketing for research and science-based organizations is complex and not well understood; especially by the research, scientific, and technical communities. This paper presents a conceptual framework for scientists in research and science-based organizations to think about their organization’s marketing and sales functions, and related processes. NASA, one of the world’s most successful research organizations, which put two American astronauts on the moon in approximately 8 years, is briefly explored. The role of 21st Century research and science-based organizations in creating societal, organizational, and individual wealth is examined via a conceptual framework of the virtuous wealth creation process. Two forms of intrinsic organizational cultural conflict are examined; the external cultural conflicts between potential customers and the technology organization, and the internal conflict between scientists and economic managers. Strategic marketing is addressed and consists of market need, market segmentation, choosing a target market, and the organization’s position relative to the target market and competition. Tactical marketing (AKA sales) and its elements are delineated - product, price, promotion, physical distribution, and most importantly - personnel. The integration of all elements of strategic and tactical marketing into a cohesive whole is underscored. Additionally, several marketing and sales questions are posed to facilitate self-assessment by research and technology-based organizations.

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Knowledge Sharing Limitations among Academia: Analytic Network Process Approach

., Saljoughian, M. (2017). Evaluation and Prioritization of Service Quality Dimensions Based on Gap Analysis with Analytic Network Process // International Journal of Quality & Reliability Management. Vol. 34, No. 4, pp. 1–16. doi: 10.1108/IJQRM-04-2015-0050. 10. Davenport, T. H., Prusak, L. (1998). Working Knowledge: How Organizations Manage What They Know. – Boston, MA: Harvard Business School Press. 11. Fauzi, M. A., Nya-Ling, C. T., Thurasamy, R., Ojo, A. O. (2018). An Integrative Model of Knowledge Sharing in Malaysian Higher Learning Institute // Kybernetes

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E-Marketing Campaign for a University. Case Study

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Business Models Innovation for Sustainable Urban Mobility in Small and Medium-Sized European Cities

Revealed Preference-Stated Preference Survey Integrated with a Multimodal Trip Planner Tool. Transportation Research Record , 2526(1), 108–118. https://doi.org/10.3141/2526-12 . Spickermann, A., Grienitz, V., & Heiko, A. (2014). Heading towards a multimodal city of the future?: Multi-stakeholder scenarios for urban mobility. Technological Forecasting and Social Change , 89, 201-221. Stiglic, M., Agatz, N., Savelsbergh, M., & Gradisar, M. (2018). Enhancing urban mobility: Integrating ride-sharing and public transit. Computers & Operations Research , 90, 12

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The Interplay of Religious Symbols and Cultural Values Theory in Advertising

Society: Myths and Structures. – London: SAGE Publications Ltd. 5. Beaudoin, T. (2007). Consuming Faith– Integrating Who We Are with What We Buy. –Rowman & Littlefield. 6. Belk, R. W. (1995) Collecting in a Consumer Society. – London: Routledge. 7. Berggren, N., Bjørnskov, C. (2011). Is the Importance of Religion in Daily Life Related to Social Trust? Cross-Country and Cross-State Comparisons // Journal of Economic Behavior and Organization. Vol. 80(3), pp. 459–480. doi: 10.1016/j.jebo.2011.05.002 8. Campbell, H. (2007). What Hath God Wrought

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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality

). The measurement of Web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research (13:3), pp. 296–315. 33. Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce , 7 (3), 69–103 34. Pinsonneault, A., and Kraemer, K. (1993). Survey research methodology in management information systems: an assessment. Journal of Management Information Systems 10, 75–105. 35. Pitt, Leyland F, Richard T

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The Possibility of Overcoming Barriers in International Cooperation in the Area of R&D from the Point of View of a Research Unit, Based on the Example of the Institute of Aviation

Global Innovation . Berlin: Springer. 5. Buckley, P. J., Casson, M. (1976). The future of multinational enterprise . New York: Holmes and Meier. 6. Bufon, M., Minghi, J., Paasi, A. (2014). The New European Frontiers: Social and Spatial (Re) Integration Issues in Multicultural and Border Regions . Cambridge: Cambridge Scholars Publishing. 7. Camera, G., Casari, M. (2009). Cooperation among strangers under the shadow of the future. American Economic Review , 99 (3), 979–1005. 8. Chesa, V. (1996). Strategies for global R&D. Research

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