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Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

-label demand for fish in Europe”, Ecological Economics , Vol. 69, No. 1, pp. 115-125. Chahal, H., Dangwal, R. and Raina, S. (2014), “Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India”, Journal of Global Responsibility , Vol. 5, No. 2, pp. 312-337. Chamorro, A. and Banegil, T. (2006), “Green marketing philosophy: a study of Spanish firms with ecolables”, Corporate Social Responsibility and Environmental Management , Vol. 31, No. 1, pp. 11-24. Chan, E. (2013), “Managing green marketing: Hong Kong hotel

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