The focus of knowledge management theories on codification and quantification and aspirations to manage knowledge in a similar manner to managing physical resources did not create a stable ground for knowledge management practices in organisations as was expected. Consequently, the theories of social knowledge work take the place of the theories of knowledge management and instead of simplifying they promise to address the issues of complexity. This paper presents a conceptual model of social knowledge – its observable characteristics and associated organisational processes – and aims to help in adopting and contextualising the new theories of knowledge work in organisational research and practice.
Rima Žitkienė and Gintarė Kriaučiūnaitė-Lazauskienė
The purpose of this paper is to analyse symbolic advertising and its effect on cultural values in the consumer society. A conceptual framework is grounded in the scientific literature analysis on Christian religious symbols in advertising along with a critical view of its impact on consumers’ cultural values. There is a lack of empirical studies regarding consumers’ approaches towards religious symbols in advertising and their impact on consumption in different cultural values. In this article we are trying to seek an alternative approach to advertising, social, and cultural trends in society.
Olamilekan Gbenga Oyenuga, Sulaimon Olanrewaju Adebiyi, Olamitunji Dakare and Charles I. Omoera
The importance of the continuous regeneration of value-resource that is knowledge cannot be overemphasized, especially owing to its strategic importance in promoting competitive edge within institutions. Therefore, universities being knowledge-based institutions need to understand that the bane to knowledge sharing amid its staffs is of great relevance. Thus, this study examined the multiple conflicting criteria influencing the will of an average academia to share knowledge within its environment through the utilization of an operations research model named analytical network process.
Andrius Puksas, Dangis Gudelis, Agota Giedrė Raišienė and Nomeda Gudelienė
The article provides the theoretical analysis of co-production phenomenon. The interests in co-production and related concepts are examined applying the methods of Google Trends statistical analysis and information visualization. The activity of business, government, society and research sectors during the last five years are compared, the trends of interest change and the balance of inter-sectoral interest in co-production is assessed. The relative evaluation of interest in co-production indicates that the situation in different sectors is not the same – the asymmetry in interest in co-production prevails. The article concludes that cooperation between public sector organizations with private sector organizations and society in providing public service as well as cooperation between scientific research, methods and technologies is developed at a different rate thus hindering breakthrough on a larger scale.
The scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of business-to-consumer and business-to-business markets. The results show that although it may seem that the process itself is the same in both situations, however, it has many differences as well as many aspects in common.
The dividend model of the listed manufacturing firms and the organizational policies related to dividend decisions are analyzed to reveal the contemporary state of the payout pattern in the capital market of Bangladesh. This study exhibits the settings of dividend disbursement in association with the diverse aspects of the firm such as industry segment of the firm, the age of the firms, size, leverage, risk, and earnings.
The paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as possible, to affect the behaviour and encourage an impulsive process of buying decision making. The theoretical study was performed by analysing the insights of Lithuanian and foreign authors on the purpose of elaborating the coherence between the ambient scent at the point of sale and the consumer impulse buying behaviour. It was revealed during the study that the ambient scent at a point of sale can be assessed as a stimulus which invokes the consumer’s impulsive buying behaviour. The logic of the prepared conceptual model is related to S-O-R paradigm: the environmental stimulus (ambient scent at a point of sale) affects the human organism (consumer internal response) and causes reaction (consumer impulsive buying behaviour).
This paper examines the impact of Libra on volatility of Bitcoin using the classical framework of C. G. Lamoureux and W. D. Lastrapes (1990). ARCH and GARCH effects disappear when lagged ICO funding size is included in the variance equation. A negative association between volatility and funding size and the disappearance of volatility persistence (long-term volatility effect) suggest that Libra, as a dominant new currency, is likely to stabilize the cryptocurrency market and enhance potential for currency diversification. Furthermore, it is revealed that the stability cannot be ensured merely by backing decentralized blockchain instruments, such as Bitcoin, with bank deposits, government securities or exchange rate.