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The Critical Analysis of Profit for its Allocation Decision-Making

.10.003 Bednarova, B., and Slosarova, A., 2015. Ocenovanie ako metodicky prostriedok uctovnictva (1st ed. ed.). Bratislava: Wolters Kluwer. Directive 2013/34/EU of the EP and of the Council, On the annual financial statements consolidated financial statements and related reports of certain types of undertakings, amending Directive 2006/43/EC of the European Parliament and of the Council and repeating council Directives 78/660/EEC and 83/449/EEC as amended. Cong. Rec. (2016). Glautier, M. W. E., and Unterdown, B., 1991. Accounting: Theory and Practice (4th ed. ed

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Stock Price Simulation Using Bootstrap and Monte Carlo

.pdf. Bohdalová, M., 2006. Statistical Methods in Financial Services. (Dissertation Thesis), Comenius University, Bratislava. Bohdalová, M., and Greguš, M., 2011. The identification of key market risk factors for a portfolio of EU bonds. Global business and economics anthology, 2(2), 470-477. Bohdalová, M., and Greguš, M., 2012. Stochastic Analysis of the Financial Markets. Bratislava: Comenius University Press. Bohdalová, M., and Šlahor, Ľ., 2008. Simulations of the correlated financial risk factors. Journal of Applied

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Attitude and Loyalty to Two Brands of Beer of the Same Producer

International Scientific Conference Agrarian Perspectives XXVI: Competitiveness of European Agriculture and Food Sectors (pp. 375-381). Prague: Czech University of Life Sciences Prague. Sudzina, F., 2017b. Testing scales for beer brand loyalty: The case of two brands of beer of the same producer Current Problems of the Corporate Sector 2017. Bratislava (pp. 972-978). Bratislava: University of Economics. Sung, Y., and Kim, J., 2010. Effects of brand personality on brand trust and brand affect. Psychology and Marketing, 27 (7), 639-661. doi: http

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The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty

References Aaker, D. A., 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name . New York: The Free Press. Aaker, D. A., 1995. Building strong brands . New York: Free Press. Aaker, D. A., 2003. Brand building: budovani obchodni znacky: vytvoreni silne znacky a jeji uspesne zavedeni na trh . Brno: Computer Press. Adamson, A. P., 2011. Jednoducho znacka Brand Simple: ako najlepsie znacky stavili na jednoduchost a uspeli . Bratislava: Eastone Books. Chaudhuri, A., and Holbrook, M. B., 2001. The chain of effects from

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Health and its Effects on the Quality of Life in the EU Countries

11205-011-9901-y Heřmanová, E., 2012. Koncepty, teorie a měření kvality života. Praha: Sociologické nakladatelství (SLON). Huba, M., Ira, V., Hanusin, J., Lehotsky, M., and Szollos, J., 2003. Regional aspects of development towards sustainable Slovakia. Ekologia (Bratislava), 22(2), 66-78. Hyder, A. A., Rotilant, G., and Morrow, R. H., 1998. Measuring the burden of disease: healthy lifeyears. American Journal of Public Health, 88(2), 196-202. doi: http://dx.doi.org/10.2105/AJPH.88.2.196 Ira, V., and

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