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Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector

) . Behavioral science and consumer standard form contracts. La. L. Rev., 68, 117. Bettman, J. R., Luce, M. F., & Payne, J. W. (1998) . Constructive consumer choice processes. Journal of Consumer Research, 25 (3), 187–217. Bian, Q., & Forsythe, S. (2012) . Purchase intention for luxury brands: A cross-cultural comparison. Journal of Business Research, 65 , 1443–1451. De Mooij, M. (2010) . Global marketing and advertising: Understanding cultural paradoxes (3rd ed). Thousand Oaks, CA: Sage. Delloite (2018) . Global powers of luxury goods 2018

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Emotional Responses to Top Politicians in a General Election

(4), Mar. Bechara, A and A. Damasio (2005) The Somatic Marker Hypothesis: A Neutral Theory of Economic Decision Making, Games and Economic Behavior, 52(2), August. Caprara, G.V., Claudio Barbaranelli and Philip G. Zimbardo (2002) When Parsimony Subdues Distinctiveness: Simplified Public Perceptions of Politicians Personality; Political Psychology 23(1) Charlton-Jones, J. (2005) Capturing Emotions in Advertising and Benefiting from the Knowledge, Proceedings from the 2005 European Advertising Effectiveness Symposium

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Benefits and Barriers of a Social Marketing Campaign Based on the Example of the Child Helpline

REFERENCES Anonymous s.a. ‘Diffusion of Innovation Theory’. – Behavioral Change Models . (12 November 2018). Cohen, Don; Prusak, Laurence 2001. In Good Company: How Social Capital Makes Organizations Work . Boston: Harvard Business School Press. Fu, Qianhong 2004. Trust, Social Capital, and Organizational Effectiveness . MA thesis. Virginia Tech. Blacksburg. Kotler, Philip; Roberto, Ned; Lee, Nancy 1989. Social Marketing

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Exploring Consumers’ Propensity for Online Shopping in a Developing Country: A Demographic Perspective

. Journal of advertising research , 39 (3), pp.52-52. Doolin, B., Dillons, S., Thompson, F. and Corner, J.L., 2007. Perceived risk, the Internet shopping experience and online purchasing behavior: A New Zealand perspective. Electronic commerce: Concepts, methodologies, tools, and applications , pp.324-345. Fang, X. and Yen, D.C., 2006. Demographics and behavior of Internet users in China. Technology in Society , 28 (3), pp.363-387. Garbarino, E. and Strahilevitz, M., 2004. Gender differences in the perceived risk of buying online and the effects of

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Colour Preference of Online Consumers: a Cross- Cultural Perspective

, S. (2007). Initial trust and online buyer behaviour. Industrial Management & Data Systems, 107(1), pp. 21-36. [5] Cimbalo, R., Beck, K. and Sendziak, D. (1978). Emotionally toned pictures and colour selection for children and college students. The Journal of Genetic Psychology: Research and Theory on Human Development, 133(2), pp. 303-304. [6] Crowley, A. (1993). The two-dimensional impact of colour on shopping. Marketing Letters, 4(1), pp. 59-69. [7] Cyr, D., Head, M. and Larios, H. (2010). Colour appeal in website

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Demonstrating a lack of brand/cause effects on point of sale donations

References Becker-Olsen, K.L., Cudmore, B.A., and Hill, R.P. (2006),“The impact of perceived corporate social responsibility on consumer behavior”, Journal of Business Research, Vol. 59, No. 1, pp. 46-53. Bigné-Alcañiz, E., Currás-Pérez, R., Ruiz-Mafé, C., and Sanz-Blas, S. (2012),“Cause-related marketing influence on consumer responses: The moderating effect of cause- brand fit”, Journal of Marketing Communications, Vol. 18, No. 4, pp. 265-283. Cashen, L.H., and Geiger, S.W. (2004), “Statistical power and the

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Using ZMET for Investigating the Role of Social Media in the Employment Process

reality: Transformation of native visitor experiences. Journal of Business Research, 69(2), p. 985-991. 10. Christensen, G. & Olson, J., 2002. Mapping consumers' mental models with ZMET. Psychology and Marketing, 19(6), pp. 477-501. 11. Coulter, R., Zaltman, G. & Coulter, K., 2001. Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique. Journal of Advertising, 30(4). 12. Donald, H., Rosen, P. & Mossholder, K., 2012. Social Networking Websites, personality ratings and

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Perception of the University as an Employer Among Young Potential Employees

). Marketing personalny jako instrument kreowania wizerunku firmy. Warszawa: Difin. 5. Berthon, P., Ewing, M., et al. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, 24 (2), pp. 151-172. 6. Bodak, A., Gableta, M. (2015). Oczekiwania pracowników związane z bezpiecznym funkcjonowaniem w środowisku pracy. Zeszyty Naukowe Politechniki Śląskiej, z. 83, s. 45-54. 7. Collins, C.J., Han, J. (2004). Exploring applicant pool and quality: The effects of early

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Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India

, Vol. 170, No. 9, pp. 33-46. Durmazm, Y. and Zengin, S. (2011), “A Theoretical Approach To Concept of Green Marketing”, Interdisciplinary Journal Of Contemporary Research In Business , Vol. 3, No. 2, pp. 1808-1814. Rahbar, E. and Wahid, N.A. (2011), “Investigation of green marketing tools’ effect on consumers’ purchase behavior”, Emerald Group Publishing Limited, Business Strategy Series, Vol. 12, No. 2, pp. 73-83. Godelnik, available at (Accessed on February 20, 2013

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Relative fixed Internet connection speed experiences as antecedents of customer satisfaction and loyalty: An empirical analysis of consumers in Germany

). Bundesnetzagentur (2018b), Breitbandmessung Jahresbericht 2016/17, Bundesnetzagentur: Bonn. Available at (accessed December 12, 2018). Buoye, A. (2016), “An examination of relative satisfaction and share of wallet”, Journal of Service Theory and Practice, Vol. 26, No. 3, pp. 297-314. CAP (2017), Broadband speed claims: Advertising guidance (non-broadcast and broadcast) (23 Nov

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