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Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach

competitive energy markets, Systems Research and Behavioral Science, 21(4), 373-389, Engel, J., Blackwell R., & Miniard P. (1994). Consumer Behavior, The Dryden Press (8th ed.). Furaiji F., Łatuszyńska, M., & Wawrzyniak, A. (2012). An empirical study of the factors influencing consumer behaviour in the electric appliances market, Contemporary Economics, 6(3), 76-86. Godes, D., & Mayzlin, D. (2004). Using Online Conversations to Study Word of Mouth Communication, Marketing Science, 23(4), 545

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Playful Persuasion
The Rhetorical Potential of Advergames

.-H., & Chaney, J. (2004) ‘The Effect of Billboards within the Gaming Environment’, Journal of Interactive Advertising , 5(1). Chen, J., & Ringel, M. (2001) Can Advergaming be the Future of Interactive Advertising? New York: <kpe>. Conley, T.M. (1984) ‘The Enthymeme in Perspective’, The Quarterly Journal of Speech , 70, 168-187. Deal, D. (2005, 16-20 June) The Ability of Branded Online Games to Build Brand Equity: An Exploratory Study. Paper presented at the DIGRA 2005: Changing Views: Worlds in Play, Vancouver, Canada. Egenfeldt-Nielsen, S. (2005

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An Examination of Mixed Martial Arts Spectators’ Motives and their Sports Media Consumption in Poland

. Multivar Behav Res, 1989; 24(4): 445–455 Bush AJ, Martin CA, Bush VD. Sports Celebrity Influence on the Behavioral Intentions of Generation Y. J Advertising Res, 2004; 44(1): 108–118 Cheever N. The Uses and Gratifications of Viewing Mixed Martial Arts. Journal of Sports Media, 2009; 4(1): 25–53 Cohen J. Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale NJ: Lawrence Earlbaum Associates; 1988 Conway JM, Huffcutt AI. A Review and Evaluation of Exploratory Factor Analysis Practices in Organizational Research

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The Beautiful Stranger – Szekler Teenagers’ Role Models

References Berta, J. (2008). A szocializációs ágensek hatása a példaképválasztásra. Új Pedagógia Szemle 58(6–7): 64–78. Bush, A. J.–Martin, C. A.–Bush, V. D. (2004). Sports Celebrity Influence on the Behavioral Intentions of Generation Y. Journal of Advertising Research 44(1): 108–118. Crosswhite, J. J.–Wilde, K.–Vescio, J. A. (2003). The Relevance of Sporting Role Models in the Lives of Adolescent Girls. ACHPER Australia Healthy Lifestyles Journal 50(3–4): 31–36. Dubow, E. F.–Huesmann, L. R.–Greenwood, D. (2006). Media and Youth

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Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail

advertising and environmentally responsible consumer behaviors: Linkages examined. Journal of Management and Marketing Research, Vol. 1, pp. 2-11. Heaney, J.G., (2007), Generations X and Y’s Internet Banking Usage in Australia, Journal of Financial Services Marketing, Vol. 11, no. 3, pp. 196-210. Hernaus, T., Pološki Vokic, N., (2014), Work Design for Different Generational Cohorts, Journal of Organizational Change Management, Vol. 27, no. 4, pp. 615-641. Jang, Y.J., Kim, W.G., Bonn, M.A., (2011), Generation Y consumers

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How Movies Influence Our Dietary Behaviour?

References Arnold, H. C. 2006. Product Placement during the Family Viewing Hour. Master’s Thesis. East Tennessee State University, Department of Communications, Professional Communication. Johnson City. Bachmann, T. 2009. Reklaamipsühholoogia. Tallinn: Kirjastus Ilo. Balasubramanian, S. K. 1994. ‘Beyond advertising and publicity: Hybrid messages and public policy issues’. - Journal of Advertising, 23, 4, 29-46. Barcus, F. E. 1980. ‘The nature of television advertising to children’. - E. L. Palmer

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Mobile Commerce Switching Intentions in Thai Consumers

mobile internet. International Journal of Advertising, 28(3), 439-472. Okazaki, S., & Mendez, F. (2013). Exploring convenience in mobile commerce: Moderating effects of gender. Computers in Human Behavior, 29(3), 1234-1342. Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers' channel-switching behavior using the theory of planned behavior. Journal of Retailing and Consumer Services, 18(4), 311-321. Solomon, M. R., Bamossy, G. J., Askegaard, S. T., & Hogg, M. K. (2013). Consumer behaviour: A European

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The Role of Gender and Situational Factors in Wine Consumption of Generation Y

.V. 1997. Advertising’s effects on men’s gender role attitudes. Sex Roles , 36(9/10): 551-572. Gunay G.N. & Baker M.J. 2011. The factors influencing consumers’ behaviour on wine consumption in the Turkish wine market. EuroMed Journal of Business, (6)3: 324-341. Hair, J.F. Jr., Black, W.C., Babin, B.J., Anderson, R.E., & Tatham, R.L. 2006. Multivariate Data Analysis, 6th edition . Upper Saddle River, N.J.: Pearson Prentice Hall. Hoffman, C.A. (2004). When consumers buy wine, what factors decide the final purchase

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Students’ perceived risk and investment intention: the effect of brand equity

References Aaker, D.A. (1991), “Managing Brand Equity. Capitalizing on the Value of Brand Name”, Ed. Free Press, Vol. 1, No 1, pp. 1-299. Akerlof, G. (1970), “The market for "lemons": Quality uncertainty and the market mechanism”, The Quarterly Journal of Economics, Vol. 84, No. 3, pp. 488-500. Aspara, J. and Tikkanen, H. (2010), “The Role of Company Affect in Stock Investments: Towards Blind, Undemanding, Noncomparative and Committed Love”, Journal of Behavioral Finance, Vol. 11, No. 2, pp.103

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From Fearful to Trustful – How Perceived Risk Dimensions in E-Commerce Differentiate between Consumers

Consumer Behavior, Harvard University Press, pp. 82-109. 7. Donthu, N. & Garcia, A. (1999), ‘The Internet Shopper’, Journal of Advertising Research 39(3), 52 - 58. 8. Featherman, M. S. & Pavlou, P. A. (2003), Predicting e-services adoption: a perceived risk facets perspective, International Journal of Human-Computer Studies 59(4), 451-474. 9. Finucane, M. L.; Slovic, P.; Mertz, C.; Flynn, J. & Satterfield, T. A. (2000), Gender, race, and perceived risk: the ‘white male’ effect., Health, Risk & Society 2(2), 159 - 172. 10. Forsythe, S.; Liu, C

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