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Wojciech Grzegorczyk

Bibliography 1. Fonfara K. (ed) (2014,) Marketing międzynarodowy. Współczesne trendy i praktyka (International marketing. Modern trends and practice), PWN, Warszawa 2. Frąk M. (2017), Łódzkie szóste pod względem exportu. Wysoko handel i tekstylia (Łódź Voivodeship sixth in export ranking. High position of trade and textiles), WWW, wyborcza.pl/akcje-specjalne (access date 2.08.2017), Gazeta Wyborcza 1.04.2008 3. Gorynia M. (2007), Strategie zagranicznej ekspansji przedsiębiorstw (Strategies of companies’ foreign expansion), PWE, Warszawa

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Aksoy Lerzan, Bruce Cooil, Christopher Groening, Timothy L. Keiningham and Atakan Yalcin

References American Customer Satisfaction Index: http://www.theacsi.org Fornell, Claes, Sunil Mithas, Forest V. Morgenson III, and M.S. Krishan (2006), “Customer Satisfaction and Stock Prices: High Returns, Low Risk”, Journal of Marketing, 70 (January), pp. 1 - 14. Gruca, Thomas S. and Lopo L. Rego (2005), “Customer Satisfaction, Cash Flow, and Shareholder Value”, Journal of Marketing, 69 (July), pp. 115 - 30. Anderson, Eugene W., Claes Fornell, and Sanal K. Mazvancheryl (2004), “Customer

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Mihai Tichindelean

References Brody, R.P., Cunningham, S.M., (1968), Personality Variables and the Consumer Decision Process, Journal of Marketing Research, Vol. 5, pag. 50 - 57. Brown, S., (1993), Postmodern Marketing?, European Journal of Marketing, Vol. 27, No. 4. Bruhn, M., (2009), Relationship Marketing - Das Management von Kundenbeziehungen, 2te Auflage, Vahlen Verlag, München. Dick, A.S., Basu, K., (1994), Customer Loyalty: Toward an Integrated Conceptual Framework, Journal of the Academy of Marketing

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Zuzana Dvořáková Líšková, Eva Cudlínová, Petra Pártlová and Dvořák Petr

References Boztepe, A. 2012. Green Marketing and Its Impact on Consumer Buying Behavior. In European Journal of Economic and Political Studies, vol. 5, 2012, no. 1, pp. 5-21. EPINEY, A. 1997. Umweltrecht in der Europaischen Union. Carl Heymanns, p. 190. Ginsberg, J.M. - Bloom , P.N. 2004. Choosing the right green marketing strategy. In MIT Sloan management review. Messachusetts Institute of Technology, 2004, pp. 79-84. Grant , J. 2007. The green marketing manifesto. Chichester, West Sussex : John

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Avinash Newaj and Adjnu Damar-Ladkoo

6. References Atkeson, Andrew, and Patrick J. K. 2004. Deflation and Depression: Is There an Empirical Link? American Economic Review , 94: 99-103. Anderson, E., W., Claes, F., and Sanal, K. M. 2004. Customer Satisfaction and Shareholder Value. Journal of Marketing , 68: 172-185. Chonko, L. B. 1995. Ethical decision making in marketing . Thousand Oaks, CA: Sage Publications. Ladkoo, G. R. and Damar-Ladkoo, A. 2015. Teamwork Effectiveness in the Financial Management Sector Mauritius. University Of Mauritius Research Journal , 21: 1

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Remus Ionut Naghi and Gheorghe Preda

References 1. Abzari, M., Ghorbani, H., Madani, F.A. (2011). The effect of internal marketing on organizational commitment from market-orientation viewpoint in hotel industry in Iran. International Journal of Marketing Studies, 3 (1), 147-155 2. Abzari, M., Ghujali, T. (2011). Examining the Impact of Internal Marketing on Organizational Citizenship Behavior. International Journal of Marketing Studies, 3 (4), 95 3. Ahmed, P.K., Rafiq, M., Saad, N.M. (2003). Internal marketing and the mediating role of

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Dubravka Sinčić Ćorić and Marija Dropuljić

References Adkins, S., 1999. Cause Related Marketing: Who Cares Wins. Oxford, UK: Butterworth-Heinemann. Adler, M. S., 2006. Cause for Concern: Results Oriented Cause Marketing. Mason, Ohio: Thomson South-Western. Andreasen, A. R., 1996. Profits for Nonprofits: Find a Corporate Partner. Harvard Business Review(November-December), 3-10. Broderick, A., Jogi, A., and Garry, T., 2003. Tickled Pink: The Personal Meaning of Cause-Related Marketing for Customers. Journal of Marketing Management, 19

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Mircea Fuciu and Luigi Dumitrescu

References [1] Balaure, V. (coord.), Marketing, Uranus Publishing House, 2nd Edition, Bucharest, 2002 [2] Baker, M.J., Hart, S., The marketing book, 6th edition, Butterworth-Heinemann, Oxford, UK, 2008; [3] Gunlach G.T., Wilkie, W.L., The American Marketing Association’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision, Journal of Public Policy & Marketing, Vol. 28 (2) Fall 2009, 259-264, https://www.unf.edu/~ggundlac/pdfs/pub_07.pdf [4] Kotler, P., Kartajaya, H

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František Milichovský

References Ambler, T. (2002). Market Metrics: What Should We Tell the Shareholders? The Journal of Risk Finance, 10(1), 47-50. Baroudi, R. (2010). KPI mega Library. Scots Valley. Rachard Baroudi. Barwise, P., Farley, J. U. (2004). Marketing Metrics: Status of Six Metrics in Five Countries. European Management Journal, 22(3), 257-262. Bruckner, T. et al. (2012). Tvorba informacních systému: Principy, metodiky a architektury. Praha: Grada Publishing. Chorafas, D. M. (2011). Business

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Andreea Semenescu and Cătălin Valeriu Curmei

References Adegbola, E.A. (2015), “Corporate social responsibility as a marketing strategy for enhanced performance in Nigerian banking system: A granger causality approach”, Procedia Social and Behavioral Sciences, Vol. 164, pp. 141-149. Andrikopoulos, A., Samitas, A. and Bekiaris, M. (2014), “Corporate social responsibility reporting in financial institutions: Evidence from Euronext”, Research in International Business and Finance , Vol. 32, August, pp. 27-35. Berk, J.H., Stanton, R. and Zechner, J. (2010), “Human capital, bankruptcy and