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Studying the User Experience in Online Banking Services: An Eye-Tracking Application

-354; Levallois, C., Smidts, A., & Wouters, P., (2019), The emergence of neuromarketing investigated through online public communications (2002–2008), Business History; Munoz-Leiva, F., Hernandez-Mendez, J., Gomez-Carmona, D. (2019) – Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology – Physiology & Behavior, Vol.200, p. 83 – 95; Pan, B., Granka, L.A., Hembrooke, H.A., Feusner, M.,K., Gay, G.K., Newman, J.K., (2004) – The Determinants of Web Page Viewing Behavior: An Eye-Tracking Study in Proceedings of Eye-Tracking Research

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The impact of brand image fit on attitude towards a brand alliance

. 238-250. Farquhar, P.H. and Herr, P.M. (1991), “The dual structure of brand associations” in Aaker, D.A. and Biel, A.L. (Eds), Brand Equity and Advertising: Advertising’s Role in Building Strong Brands, Laurence Erlbaum Associates, Hillsdale, NJ, pp. 263-277. Folkes, V.S. (1988), “Recent Attribution research in consumer behaviour: a review and new directions”, Journal of Consumer Research , Vol. 14, No. 4, pp. 548-565. Fornell, C. and LArcker, D.F. (1981), “Structural equation models with unobservable variables and measurement error: algebra and

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Communication as a Marketing Strategy: Cross-cultural Analysis of Young People from Mexico and Colombia Based on Demographic Segmentation

. (2015). Determination of the Impact of Spokesperson on Advertising Effectiveness. International Journal of Management, Accounting and Economics, 2 (8), 810-822 Grunig, J. E., & Hunt, T. T. (1994). Public Relations Techniques . Belmont, USA: Wadsworth Publishing Co Inc. Harlow, R. F. (1976). Building a Public Relations Definition. Public Relations Review 2 (4), 34-42 Hayta, A. B. (2013). A study on the of effects of social media on young consumers' buying behaviors. European journal of research on education . Special Issue: Human Resource

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Attitude and Loyalty to Two Brands of Beer of the Same Producer

(11), 29-40. Hollensen, S., 2016. Global Marketing (7th ed. ed.). London: Pearson. Homer, P. M., 2006. Relationships Among Ad-Induced Affect, Beliefs, and Attitudes: Another Look. Journal of Advertising, 35 (1), 35-51. doi: http://dx.doi.org/10.2753/JOA0091-3367350103 Howard, J., and Sheth, J., 1969. The Theory of Buyer Behavior . New York: John Wiley & Sons. Joji, A. N., 2011. Consumer Evaluations of Product Line Brand Extension. Journal of Brand Management, 8 (1), 22-35. Khan, M. N., -ul-Aabdean, Z., Salman, M., Nadeem, B., and

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International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process

: An extended approach to information adoption. Computers in Human Behavior , 61 : 47–55, https://doi.org/10.1016/j.chb.2016.03.003 Galalae, C. and Voicu, A. (2013). Consumer Behaviour Research: Jacquard Weaving in the Social Sciences. Management Dynamics in the Knowledge Economy , 1 (2): 277–292. Ghezzi, A. and Dramitinos, M. (2016). Towards a Future Internet infrastructure: Analyzing the multidimensional impacts of assured quality Internet interconnection. Telematics and Informatics , 33 (2): 613–630, https://doi.org/10.1016/j.tele.2015

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Perspectives of Pre-School Teachers on Television Viewing in Determining Behavioral Tendencies among Preschoolers in Kenya

Advertising on Australian Television: The Extent of Children’s Exposure Health Promotion International, Volume 20, Pages 105-112. Maina, A. W, (2013). Effect of Television Watching on the Behavior of Pre-School Children a Comparative Study of Boys and Girls from Thika Municipality, Kenya .Unpublished Thesis, School of Humanities and Social Sciences, Kenyatta University. Mbutor, O, J. (2015). The Effects of British Television among Foreign Audience . PhD. Research Anglia Ruskin University, United Kingdom Albert House. Marshall, P.D (2004). New media

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Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

.1177/1555412013496891 Ferreira, D. C. S., & Oliveira-Castro, J. M. (2011). Effects of background music on consumer behaviour: behavioural account of the consumer setting. The Service Industries Journal , 31 (15), 2571–2585. https://doi.org/10.1080/02642069.2011.531125 Hamari, J. (2017). Do badges increase user activity? A field experiment on the effects of gamification. Computers in Human Behavior , 71 , 469–478. Retrieved from https://ac.els-cdn.com/S0747563215002265/1-s2.0-S0747563215002265-main.pdf?_tid=42f48541-2cd1-4fb7-98a3-3f9fc925229c&acdnat=1538692928_329862c4852fac7399

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Influence of segmentation factors on leaflet distribution

Risk: Risk Preference, Monetary Goals and Information Search. Personality and Individual Differences, 18(6), 771-782. Moisa, S., Fruja, I., Elena Pet, E. et al. (2010). A comparative study on the effectiveness of advertising leaflets for kaufland stores in timisoara. Agricultural Management, 12(2), 1-10. Nagyová, Ľ., Stávková, J,. Tonkovičová, Z. (2008). Selected characteristics of slovak consumers purchasing behaviour. In Acta universitatis agriculturae et silviculturae mendelianae brunensis. Sborník Mendelovy zemědělské a lesnické univerzity v Brně, 56

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Comparison of E-Trust and Trust Concepts in Online and Offline Dimensions

References Andrews, L., & Bianchi, C. (2013). Consumer internet purchasing behavior in Chile. Journal of Business Research, 66(10), 1791-1799. https://doi.org/10.1016/j.jbusres.2013.01.012 Bhatnagar, A., & Ghose, S. (2004). Segmenting consumers based on the benefits and risks of Internet shopping. Journal of Business Research, 57(12), 1352-1360. https://doi.org/10.1016/s0148-2963(03)00067-5 Chang, H. H., & Chen, S. W. (2008). The impact of customer interface quality, satisfaction and switching costs on e

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The Impact of Environmental and Archıtectural Design on Users’ Affective Experience

-1059. [21] VAN HAGEN, M., GALETZK, M., PRUYN, A., PETERS, J., Effects of colour and light on customer experience and time perception at a virtual railway station, Proceedings Experiencing Light 2009; International Conference on the Effects of Light on Wellbeing; (2009), 137-145. [22] MORRISON, M., GAN, S., DUBELAAR, C., OPPEWAL, H., In-store music and aroma influences on shopper behavior and satisfaction. Journal of Business Research, (2011), 64(6), 558-564. [23] HYUN, S. S., WANSOO, K., MYONG, J. J., The impact of advertising on patrons

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