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Joanna Macalik

References Black G., 2005, The Engaging Museum: Developing Museums for Visitor Involvement, Routledge, London-New York. Burton Ch., Louviere J., Young L., 2009, Retaining the visitor, enhancing the experience: identifying attributes of choice in repeat museum visitation, International Journal of Non-profit and Voluntary Sector Marketing , vol. 14, no 1, pp. 21-34. Diggle K., 1986, Guide to Arts Marketing: The Principles and Practice of Marketing as They Apply to the Arts, Rheingold Publishing, London

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Marek Seretny and Aleksandra Seretny

References [1] Adams R., Carruthers J., Hamil S. - Changing Corporate Values. Kogan Page, 1991. [2] Al-Khatib J.A., D’Auria S.A., Rawwas M.Y.A. - Ethical Segmentation of Consumers in Developing Countries: A Comparative Analysis [in] International Marketing Review, Vol. 22, No 2, 2005, pp. 225-246. [3] Allen F., Carletti E., Marquez R. - Stakeholder Capitalism, Corporate Governance and Firm Value . EUI Working Paper ECO, 2008. [4] Amble B. - Investor Interest in CSR is on the Rise

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Iva Buljubašić, Marija Ham and Ana Pap

References Adeniyi, A., and Ige, F. L., 2013. Guerrilla marketing: A sustainable tool for entrepreneurs and marketing practitioners. Journal of Science and Science Education, 4(1), 44-54. Aleksić, L., 2001. Strateški marketing u funkciji unapređenja knjižnične djelatnosti Hrvatske. Zagreb: Faculty of Economics in Zagreb. Ali, M., and Goriparthi, K. R., 2012. Guerrilla marketing - Reaching the customer in an untraditional way. Asia Pacific Journal of Marketing and Management Review, 1(3), 144

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Jacek Kamiński

References 1. Alderson W. (1957), Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory. Irwin. Homewood, IL. 2. Alderson W. (1965), Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Richard D. Irwin, Homewood, IL. 3. Alderson W., Cox R. (1948), Towards a Theory of Marketing. Journal of Marketing, 13 (October), s. 137-152. 4. Boddewyn J. (1966), A Construct for Comparative Marketing Research. Journal of Marketing Research, 3 (May), s. 149

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Tomasz Trojanowski

References Armstrong G., Kotler P.(2012), Marketing wprowadzenie, Wolters Kluwer, Warszawa. Belz F.M., Peattie K. (2010), Sustainability marketing. A global perspective, J. Wiley&Sons, Glasgow. Emery B.(2012), Sustainable marketing, Pearson, Edinburgh. Fuller D. (1999), Sustainable marketing. Managerial-ecological issues, SAGE, California. Knecht Z. (2005), Zarządzanie i planowanie marketingowe, Wydawnictwo C.H. BECK, Warszawa. Martin D. Schouten J. (2012

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Gábor Kozma

References ASHWORTH, G. J. and VOOGD, H. (1988), ‘Marketing the City: Concepts, Process and Dutch Applications’, Town Planning Review , 59 (1), pp. 65-79. ASHWORTH, G. J. and VOOGD, H. (1990), Selling the City: Marketing Approaches in Public Sector Urban Planning , London: Belhaven. BAILEY, J. T. (1989), Marketing Cities in the 1980s and Beyond , Chicago: American Economic Development Council. BARTELS, C. P. A. and TIMMER, M. (1987), ‘City Marketing

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Mihalis Kavaratzis

References AAKER, D. A. (1996), Building Strong Brands , New York: Free Press. ASHWORTH, G. J. and VOOGD, H. (1990), Selling the City: Marketing Approaches in Public Sector Urban Planning , London: Belhaven Press. BERG, L. van den and BRAUN, E. (1999), ‘Urban Competitiveness, Marketing and the Need for Organising Capacity’, Urban Studies , 36 (5-6), pp. 987-999. CITY OF AMSTERDAM (2003), Choosing Amsterdam: Brand, Concept and Organisation of the City

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Catherine Mpolokeng Sephapo

References Alay, S. (2008), “Female consumers’ evaluations of the sponsorship and their response to sponsorship”, South African Journal for Research in Sport, Vol. 30, No. 2, pp. 15-29. Amoako, G.K., Dartey-Baah, K., Dzogbenuku, R.K. and Kwesie, S. Jnr. (2012), “The effects of sponsorship on marketing communication performance: A case study of Airtel Ghana”, African Journal of Marketing Management, Vol. 4, No. 2, pp. 65-79. Boshoff, C. and Gerber, C. (2008), “Sponsorship recall and recognition: The case of the

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Miroslav Karlíček, Zuzana Chytková and Jakub Fischer

References Ambler, T. (2006). Questions Marketers Need to Answer. In Does Marketing Need Reform? Fresh Perspectives on the Future (pp. 172-179). New York: M. E. Sharpe, Inc. Brown, S. W. (2005). When Executives Speak, We Should Listen and Act Differently. Journal of Marketing, 69 (October 2005), 1-4. Deshpande, R. & Webster, F. E. (1989). Organizational Culture and Marketing: Defining the Research Agenda. Journal of Marketing, 53 (1), 3-15. Kerin, R. A. (2005). Strategic Marketing and the

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Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg and Berend Wierenga

References Bass, F. M. (1969), “A New Product Growth for Model Consumer Durables”, Management Science, 15 (5), 215 - 227. De Bruyn, A. and G. L. Lilien (2008), “A Multi-Stage Model of Word of Mouth Influence through Viral Marketing”, International Journal of Research in Marketing, 25 (3), 151 - 163. Phelps, J. E., R. Lewis, L. Mobilo, D. Perry, and N. Raman (2004), “Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email”, Journal of Advertising