Search Results

51 - 60 of 298 items :

  • behavioral advertising x
Clear All
Gender Differences and Consumer Behavior of Millennials

within internet advertising”. Journal of Interactive Advertising, Vol. 10, No. 1 (Fall, 2009), pp. 61-76 © 2010 American Academy of Advertising, ISSN15252019 MELNYK, VALENTYNA, VAN OSSELAER, M. J. STIJN, BIJMOLT, H. A. TAMMO (2009), “Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers”. Journal of Marketing, July 2009, Vol. 73, No. 4, pp. 82-96 MILLER, RICHARD, WASHINGTON, KELLY (2012), “Millennial Consumers”. In: Consumer Behavior 2012, Chapter 49, [e-book]: Richard K. Miller

Open access
The process approach to service quality management

. Process management of service safety, W: Legal and Intangible Aspects of Safety, M. Niciejewska, J. Lewandowski (red.), Oficyna Wydawnicza SMJiP, Częstochowa. L ovelock , C., W ritz , J. 2007. Service Marketing-People, Technology, Strategy , Pearson Prentice Hall. M eidutė -K avaliauskienė , I., A ranskis , A., L itvinenko , M. 2014. Customer Satisfatcion with the quality of logistics services, Procedia – Social and Behavior Sciences, 110, 330-341, DOI: 10.1016/j.sbspro.2013.12.877 M endling , J., B aesens , B., B ernstein , A., F ellmann , M. 2017

Open access
Understanding the Ecological Adoption of Solar Water Heaters Among Customers of Island Economies

behaviour: an empirical analysis. International Journal of Consumer Studies, Vol 31 no. 1, pp. 26-33. Gan, C., Wee, H., Ozanne, L. Kao, T. (2008). Consumers’ purchasing behavior towards green products in New Zealand . 1st ed. [ebook] New Zealand: business perspectives, p.10. May Available online Gandhi, A. Rao, M. (2013). Green Marketing: Impact of Green Advertising on Consumer Purchase Intention. Advances in Management. Vol (6) no. 9, pp. 14-17. Gerpott, T. Mahmudova, I

Open access
Insights on Consumer Online Purchase Decisions of Women’s Footwear

e-shopping in enhancing young women’s online shopping behaviour. Journal of Customer Behaviour, 9(2), 151–174. Dholakia, R., Zhao, M. (2010) Effects of online store attributes on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 38(7), 482-496. Dholakia, R. R. (1999), Going shopping: key determinants of shopping behaviors and motivations. International Journal of Retail and Distribution Management, 27(4), 154-165. Dittmar, H., Long, K., Meek, R. (2004), Buying on the Internet: Gender

Open access
Sustainable Consumption and Segmentation of Potential Low Emission Vehicle Buyers

REFERENCES Anable, J., 2005. Complacent Car Addicts’ or ‘Aspiring Environmentalists’? Identifying Travel Behaviour Segments using Attitude Theory. Transport Policy, 12 (1): 65-78. Anderson, T. Jr, Cunningham, W.H., 1972. The socially conscious consumer . Journal of Marketing, 36 (7), 23-31. Berkowitz, L., Lutterman, K.G., 1968. The traditional socially responsible personality. Public Opinion Quarterly, 32, 169-85. Borthwick, S., Carreno, M., 2012. Persuading Scottish drivers to buy low emission cars? The potential role of green

Open access
Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm

-to-business services. The Journal of Business & Industrial Marketing , 25 (5), 324–337. 5. Carcary, M. (2013). IT risk management: A Capability Maturity Model perspective. Electronic Journal of Information Systems Evaluation , 16 (1), 3–13. 6. Chaudhary, M. & Chopra, A. (2016). CMMi for Development: Implementation Guide . New York, NY: Apress Publishing. 7. Colley, R. H. (1984). Defining advertising goals for measured results . New York, NY: Association of National Advertisers. 8. Corsi, P. & Neau, E. (2015). Innovation Capability Maturity Model

Open access
The influence of personality types on the impulsive buying behavior of a consumer

Individual Differences, 21(2), 303-307 Gohary, A.; Hanzaee, K.H. (2014). Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis, Arab Economics and Business Journal, 9, 166-174 Gunter, B.; Furnham, A. (2014). Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics, Routledge, London, New York Haugtvedt, C.P.; Petty, R.E.; Cacioppo, J.T. (1992). Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior

Open access
The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

References Bakshy, E., Rosenn, I., Marlow, C., Adamic, L. The Role of Social Networks in Information Diffusion . Proceedings of ACM WWW, 2012. Braun, E., Kavaratzis, M., Zenker, S. “My city – my brand: the different roles of residents in place branding.” Journal of Place Management and Development , Vol. 6 (2013): 18–28. Bright, L.F., Kleiserb, B.S., Grau, L.S. “Too much Facebook? An exploratory examination of social media fatigue.” Computers in Human Behavior , Vol. 44 (2015): 148–155. Bruns, A. Blogs, Wikipedia, Second Life, and

Open access
Diffusion of User Tracking Data in the Online Advertising Ecosystem

Kurt Rothermel. User centric walk: An integrated approach for modeling the browsing behavior of users on the web. In Annual Symposium on Simulation , April 2005. [15] Aaron Cahn, Scott Alfeld, Paul Barford, and S. Muthukrishnan. An empirical study of web cookies. In Proc. of WWW , 2016. [16] Juan Miguel Carrascosa, Jakub Mikians, Ruben Cuevas, Vijay Erramilli, and Nikolaos Laoutaris. I always feel like somebody’s watching me: Measuring online behavioural advertising. In Proc. of ACM CoNEXT , 2015. [17] Big Commerce. Understanding Impressions in

Open access
Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand

, No. 1, pp. 101-125. Gerard, P., and Liu, P. (2009), “A Hong Kong study of advertising credibility”, Journal of Consumer Marketing, Vol. 26, No. 5, pp. 320-329. Gunther, A. (1992), “Biased press or biased public: attitudes toward media coverage of social groups”, Public Opinion Quarterly, Vol. 56, No. 2, pp. 67-147. Hawkins, D., Best, R., and Coney, K. (2003), Consumer Behavior: Building Marketing Strategy, New York: McGraw-Hill. Jafariani, H., and Doaee, H. (2010), “The impact of viral messages on the

Open access