Search Results

41 - 50 of 298 items :

  • behavioral advertising x
Clear All
The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase Intentions

,” Journal of Marketing , Vol. 74, No. 6, 1-17. 14. Phelps, J. & Hoy, M. (1996). “The A ad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing,” Psychology & Marketing, Vol. 13, No.1, 77-101 15. Shimp, T. & Gresham, L. (1985). “Attitude toward the Advertisement and Brand Attitudes: A Classical Conditioning Perspective,” Journal of Advertising, Vol. 14, No.1, 10-18. 16. Solomon, M.R. (2009). Consumer Behavior Buying, Having and Being (8 th ed). New Jersey, NJ: Pearson Education. 17. Spears, N., & Singh, S. N

Open access
Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland

Advertising For Business Markets, Industrial Marketing Management, 35, (2006), pp. 236-247. M ikolajczak -D egrauwe K., B rengman M., 2014. The influence of advertising on compulsive buying – The role of persuasion knowledge, Journal of Behavioral Addictions 3(1), pp. 65–73 (2014). N euner , M., R aab , G., R eisch , L. A., 2005, Compulsive buying in maturing consumer societies: An empirical re-inquiry. Journal of Economic Psychology, 26(4), pp. 509–522. R osewarne L., 2005, The men's gallery: Outdoor advertising and public space: Gender, fear

Open access
Knowledge and Attitudes about Green Consumption in Bulgaria

References Arbuthnot, J. (1974). Environmental Knowledge and Recycling Behaviour as a Function of Attitude and Personality Characteristics. Personality and Social Psychology Bulletin, 1(1), 119-121. Arbuthnot, J. (1977). The Roles of Attitudinal and Personality Variables in the Prediction of Environmental Behavior and Knowledge. Environment and Behavior, 9(2), 217-232. Arbuthnot, J. & Lingg, S. (1975). A Comparison of French and American Environmental Behaviours, Knowledge and Attitudes. International Journal of

Open access
Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study

effects. Cyberpsychology and Behavior, 9(1), 82-94. Kirk, R. E. (2013). Experimental design: procedures for the behavioural sciences (4th ed.). London: Sage Publications. La Valle, S. M. (2017). Virtual Reality. Cambridge: Cambridge University Press. Lessiter, J., Freeman, J., Keogh, E., & Davidoff, J. (2001). A cross-media presence questionnaire: the ITC-sense of presence inventory. Presence: Teleoperators and Virtual Environments, 10(3), 282-297. Mandelbaum, A. (2015, August 17). How companies are

Open access
Studying young recipients of alcohol marketing - Two research paradigms and their possible consolidation

of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol Alcoholism 44(3): 229-243 Baran, S. J. & Davis, D. K. (2009): Mass communication theory. Foundations, ferment and future. Sixth edition. USA: Wadsworth Cengage Learning BMA Board of Science (2009): Under the influence. The damaging effect of alcohol marketing on young people. UK: British medical Association de Bruijn, A. (2009): Research protocol, STAP - Dutch

Open access
Necromarketing as Advertising Strategy in American Television

Public Health Campaigns. Health Education and Behavior, 27(5), 591-615. Wojciechowski L., & Shelton A. (2014). Necromarketing in Advertising. In BAJDAK, A. (ed.) Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach. Marketing Communications - Selected Issues. 205, 91-96. Wojciechowski L. (2010). Nekromarketing - niektoré aspekty jeho vymedzenia [in:] (KO)MÉDIÁ: sborník konferenčních příspěvků ze 4. ročníku mezinárodní konference, Zlín 21.-22.10.2009, UTB, Zlín.

Open access
When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

REFERENCES Aertsens, J., Verbeke, W., Mondelaers, K., & van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: A review, British Food Journal , Vol. 111 (10), 1140–1167. DOI: 10.1108/00070700910992961. Ajzen, I. (1991). The theory of planned behavior, O rganizational Behavior and Human Decision Processes, 50(2), 179-211. DOI: 10.1016/0749-5978(91)90020-T. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour . Englewood Cliffs, NJ: Prentice-Hall Alibabic, V., Jokic, S., Mujic

Open access
The Television Industry as a Market of Attention

93, 488-511. Danaher, P.J. (1995) ‘What Happens to Television Ratings during Commercial Breaks?’, Journal of Advertising Research 35, 37-47. Depken, C.A. and D.P. Wilson (2004) ‘Is Advertising a Good or a Bad? Evidence from U.S. Magazine Subscriptions’, Journal of Business 77, 61-80. EU Monitoring and Advocacy Program (2005) ‘Television across Europe: Regulation, Policy and Independence’, http://www.eumap.org/topics/media/television_europe . Evans, D.S. and R. Schmalensee (2007) ‘The Industrial Organization of Markets with Two

Open access
The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

. Assael, H. (1998). Costumer Behavior and Marketing Action. (6th ed.). Cincinnati: South Western Collage Publishing. Assegaf, F. (2013). The Effect of Advertising on Consumer Decision Making Through Brand Awareness. Journal EMBA, 1, 866-874. Dawes, J. R. (2000). Disloyalty: a closer look at non-loyals. Journal of Consumer Marketing, 17(6), 538-549. Dewi, W. (2008). The Effects of Motivation and Consumer Attitudes Toward Purchase Decision of Honda Motor in West Surabaya Region. journal of Economics 10(1), 30

Open access
Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

Behaviour , Vol. 4, No. 6, pp. 438–452. Ha, J. and Jang, S. (2010). “Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants”, International Journal of Hospitality Management , Vol. 29, No. 1, pp. 2-13 Hubacek, K., Guan, D. and Barua, A. (2007), “Changing lifestyles and consumption patterns in developing countries: A scenario analysis for China and India”, Futures , Vol. 39, No. 9, pp. 1084–1096. Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., and Stanton, J. (2007), “Who are organic food

Open access