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or institution. In this article, we will highlight a few such examples, as we find that there is uncovered ground between the narratives of institutional gloom and technological euphoria regarding innovation in visual story telling methods. The global image of the post-industrial situation in journalism is valid, but it nevertheless obscures national and local variations in how real people and real media organisations deal with the overall challenges. As noted by Anderson, Bell and Shirky (2012) , the journalist profession needs new tactics, a new self
unfettered by whatever might be happening in Oslo. In an industry that prizes innovation and originality, this free thinking can be very helpful. They take advantage of local talents, locations and stories, but also think global when it comes to networking, co-production, and distribution. Lastly, regional film companies can contribute to place promotion, which in turn promotes them as well – an example of this is the television series Lilyhammer ( Kongsrud 2013 ), which brought attention to Lillehammer itself, and therefore, to an extent, to Filmbin. Networking and
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meta-communication. In ‘Innovation of New Revenue Streams in Digital Media’, Jens Barland describes how new revenue streams are being developed around journalistic products. This is based on a case study of the Schibsted Media Group, with VG (Norway) and Aftonbladet (Sweden) as examples. Unlike earlier advertising models, the media company itself has become both the advertiser and the owner of the promoted services. Journalistic content becomes the gateway to other digital services made available by the same media company. Recent public debate has pointed to the fact
and old-age pensioners, meaning that it is just over 100,000 people who are respon-
sible for this extensive output of media material.
When we examine the nature and the effect of the new media, and study the new
opportunities and analyse the creation of new communities, it is important not to
forget that, despite the newness around us and the constant flow of innovations, we
are still deeply moulded by history, by the cultural heritage, by the roots created
by previous generations, by the identity which other eras, other ages made their
We can never
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/vandesompel/09vandesompel.html Vogt, Y. & Aas, H. (2006) ’Utrolig rekord: 383 medforfattere’, Apollon, 1, 6-7. Wilson, B. (2004) “The Changing Landscape of Scholarly Publishing’, D-Lib Magazine, 10 (7/8) Retrieved 10.8.06 from http://www.dlib.org/dlib/july04/07editorial.html Grete Kladagis, Chief consultant, Danish Agency for Science, Technology and Innovation, Copenhagen, Denmark (telephone interview 29 June 2006). Carl Jacobsson, Head of Research Policy Analysis, The Swedish Research Council, Stockholm, Sweden (email dated 29 June 2006)