Environmental performance of each product is defined already at the stage of its design - in its pre-production stage. Environmental quality of the product is one of the most important factors of environmental performance of a product. Environmental quality includes a range of criteria that indicate the nature of the product and its environmental impact throughout its life cycle. The comparative analysis method is one of the ways to assess the environmental quality of the product. The article gives a specific example of the assessments carried out on the impact drills (of one specific brand) with different technical parameters.