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Culture-Based Rejection of Taboo-Infringing Imports

-owned enterprises: recognizing and leveraging unique strengths, Family Business Review , No. 17 (1), pp. 61–70. Fahy, J., Smart, D., Pride, W., Ferrell, O. C. (1995), Advertising sensitive products, International Journal of Advertising , No. 14 (3), pp. 231–243. Hofstede, G. (1980), Culture’s consequences: international differences in work related values , Sage, Beverly Hills. Hofstede, G. (1991), Cultures and organizations: software of the mind , McGraw-Hill, London. Hofstede, G. (2001), Culture’s consequences: comparing values, behaviors

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The image of a research institution as an important element in shaping the level of competitiveness of the organisation


The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The diagnosis providing that the recipient is guided in his/her purchasing decisions by the opinions about a given product or service that reach them through all the available content distribution channels is appearing increasingly often in subsequent study findings. The same studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the position of an organisation (brand, reputation). The unbridled increase in competition has led to the generation of a growing volume of advertising offers for buyers, as a result of which standing out among other market players has now become more of an issue. One of the ways to enhance an organisation's presence in a changing environment includes measures promoting its positive image creation and shaping of favourable (valuable) opinions about it. The selection of the appropriate image concept to a constantly changing business environment in terms of competing or consumer preferences requires an effective response to their experiences in the cognitive, emotional and behavioural dimensions. If they are positive, they will contribute to building a favourable mindset among consumers, which in turn will facilitate the formation of a positive image of the organisation.

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Technology acceptance model in e-commerce segment

. 33, No. 2, pp. 318-332. Lu, B., Fan, W., Zhou, M. (2015). “Social presence, trust, and social commerce purchase intention: An empirical research” Computers in Human Behavior, Vol. 56, pp. 225-237. Momani A. M., Jamous, M. (2017). “The Evolution of Technology Acceptance Theories” International Journal of Contemporary Computer Research (IJCCR), Vol. 1, No. 1, pp. 51-58. Mosteller, J., Donthu, N., Eroglu, S. (2014). “The fluent online shopping experience”, Journal of Business Research, Vol. 67, No. 11, pp. 2486-2493. Pappas, I. O. (2018). “User

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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland

. 236-247. MIKOLAJCZAK-DEGRAUWE K., BRENGMAN M., 2014, The Influence of Advertising on Compulsive Buying - The Role of Persuasion Knowledge, Journal of Behavioral Addictions 3(1), pp. 65-73. NEUNER, M., RAAB, G., REISCH, L. A., 2005, Compulsive Buying in Maturing Consumer Societies: An Empirical Re-inquiry, Journal of Economic Psychology, 26(4), pp. 509-522. Outdoor Advertising Control Practices in Australia, Europe and Japan, 2011, FHWA International Technology Scanning Program, United States. PŁUCIENNIK

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Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions

References Bell, David R. (2014): “Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One,” New Harvest, Boston. Daurer, Stephan; Molitor, Dominik; Spann, Martin; Manchanda, Puneet (2015): “Consumer Search Behavior on the Mobile Internet: An Empirical Analysis (July 2015),” Ross School of Business, Paper No. 1275. Luo, Xueming; Andrews, Michelle; Fang, Zheng; Phang, Chee Wei (2014): “Mobile Targeting

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No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic

References Dieckmann, A./ Groeppel-Klein, A./ Hupp, O./ Broeckelmann, P./ Walter, K. (2008): Beyond Verbal Scales: Measurement of Emotions in Advertising Effectiveness Research, in: Yearbook of Marketing and Consumer Research, Jg. 6, Nr. 4, S. 72 - 99. Izard, C. E. (2009): Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues, in: Annual Review of Psychology, Jg. 60, S. 1 - 25. Kroeber-Riel, W./ Gröppel-Klein, A. (2013): Konsumentenverhalten, 10. Aufl., München

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Environmentally Sustainable Apparel Acquisition and Disposal Behaviours among Slovenian Consumers

Consumer Sciences, Winter, 41-44. [19] Nordlund, A. M., Garvill J. (2002). Value structures behind proenvironmental behaviour. Environment and Behavior 34, 740-756. [20] Blake, D. E. (2001). Contextual effects of environmental attitudes and behaviours. Environment and Behaviour 33, 708-725. [21] Tanner C. (1999). Constraints on environmental behaviour. Journal of Environmental Psychology 19, 145-157. [22] Hiller Connell K. Y. (2010). Internal and external barriers to eco-conscious apparel acquisition

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The “Retro” Trend in Marketing Communication Strategy of Global Brands

References Badot O. (2014), Mediterranean marketing and postmodern marketing: An oxymoron? , “Journal of Consumer Behaviour”, vol. 13, no. 3, May/June, pp. 224–229. Baker S.M., Kennedy P.F. (1994), Death by Nostalgia: A Diagnosis of Context-Specific Cases , “Advances in Consumer Research”, vol. 21, pp. 169–74. Belk R.W. (1990), The Role of Possessions in Constructing and Maintaining a Sense of Past , “Advances in Consumer Research”, vol. 17, pp. 669–676. Brown S. (2001), The retromarketing revolution: l’imagination au pouvoir

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The Influence of Social Networking Sites on Recruiting Human Resources in the Czech Republic


Background: This paper is focused on the usage of social networking sites (SNS) for human resources departments in the process of hiring new employees. It also maps the development and influence of SNS on recruiter's behavior and customs. The main aim is to find out, whether SNS could/will replace traditional online job boards in the Czech Republic. The motivation for the research is to determine whether SNS can be used for serious and practical business purposes.

Methods: The paper presents authors’ empirical research with two interconnected instruments used for data collection: (1) Questionnaire with 15 questions devoted to usability, evaluation and comparison of SNS with job portals (N=286 HR specialists) and (2) Comparison of 3 online job advertising methods – job portals, SNS and business website.

Results: HR specialists regularly use publicly available information on candidates’ Facebook profiles. Similar results have been observed using both instruments. SNS's in the Czech Republic are not yet used by recruiters as the main tool for recruitment, however, are often used as a support tool for decision making in the final stage of recruitment. Use of SNS's by recruiters is universal; we have not found any significant differences in terms of demographics (men, women, old, young HR professionals). The rate of utilization of SNS's by recruiters in the Czech Republic is gradually increasing, but does not reach the US level.

Conclusion: Our findings confirm the rising importance of social networking sites (SNS) usage as a new recruiting technology. However, as a major player in the field of recruitment, job boards (eg. are still important. However, the expectation is that in the near future, this will change and SNS‘s may replace the job boards.

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Away with tobacco? On the early understandings of tobacco as a problem and the associated attempts at political regulation of tobacco in Norway 1900–1930


BACKGROUND - In the early 1900s, the industrialization of cigarette production rapidly created the first major expansion in tobacco consumption in modern times. AIMS - This article focuses on the “tobacco problem” as it was understood, debated and sought governed in Norway around the time of the First World War. I identify various attempts to define tobacco as a problem, including arguments put forward by the anti-tobacco movement, the medical profession and politicians. How were health, moral-aesthetic and economic conditions articulated and integrated in these arguments? What (if any) addictive elements of smoking were in focus? I also discuss the association between perceptions of the tobacco problem and political attempts to regulate it. There were repeated calls for a state tobacco monopoly to be introduced and municipal licensing system for the sale of cigarettes. DATA - The data are sourced from the journals Tobakskampen (The Tobacco Fight), the journal of the norwegian medical association and parliamentary documents. FINDINGS - The findings suggest that a) to the extent tobacco was perceived as a social problem, it was a moral one (vice), not a behavioural and dependency problem, which alcohol was perceived to be at the time; b) proposals to establish a tobacco monopoly were based on economic arguments only, and lacked any firm connection to social issues, health and morality; and c) the anti-tobacco movement was socially marginal and their commitment to the municipal licensing idea resulted in large regional variations in public support, too large in fact for the idea to be effective. Although the government did not introduce regulations in the 1920s, the industrialization of cigarettes and subsequent developments in advertising caused a “moral panic” among tobacco opponents and created the modern climate of opinion regarding tobacco.

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